Program

The Power of Brand Experience

During our talk "The Power of Brand Experience," Meike Heutink & Fiek Romer will show how strong brands bring their promise to life in practice. Di...

11:15 - 12:00

New Era Consultancy

Giant Leap Stage by Reddit

The analog revolution in the Age of AI.

We live in a world where critical thinking is endangered. Analogue sharpens how we think. When our kids play sports in real life, they learn resil...

11:30 - 12:15

Odyssey Stage by YouTube

Why creativity belongs in the casino, not on the stock market.

The advertising industry has become addicted to certainty. Holding companies spread their bets and clients choose a guaranteed 4% over a possible 1...

12:00 - 12:45

Dawn

Discovery Stage

How Do You Win the Gouden Loeki?

Everyone has an opinion about which commercial deserved to win the Gouden Loeki. But what if the data already knew the winner before the public cas...

12:15 - 13:00

Validators

Workshop Space 1

How to apply your Brand in all Employee & Customer Interactions

During the workshop "How to apply your Brand in all Employee & Customer Interactions," New Era consultants share a practical tool to make your bran...

13:00 - 14:00

New Era Consultancy

Moonshot Stage by Meta

FOREVER FESTIVAL: A Token of Appreciation

Festivals end. Who you became there should live on forever. This is a story about how a one-off client brief for Boomtown Festival became a repeata...

13:15 - 14:15

Monks

Odyssey Stage by YouTube

Delighting the world’s harshest critics

This talk explores what brands can learn from the most honest, demanding, and imaginative audience of all: children. They don’t care about brand pr...

14:15 - 15:00

ADNIGHT

Giant Leap Stage by Reddit

AI is not about making the now more efficient. It's about making the future more amazing.

Your digital experience is the same for everyone. But every person behind the screen is unique. Intelligent Experience is what happens when you bui...

14:45 - 15:30

Hypersolid

Moonshot Stage by Meta

Brand is dead. Long live character.

People don't care about brands. And Liquid Death didn't become one of the fastest growing non-alcoholic companies ever by building a brand. They cr...

15:15 - 16:00

ADNIGHT

Odyssey Stage by YouTube

21 years of doing our own stunts

Did the production company 100% (fka 100% HALAL) finally grow up? This presentation walks through two decades of near-disasters: a SWAT raid at the...

15:15 - 16:00

100%

Giant Leap Stage by Reddit

Breaking & Entering Live Show

Breaking & Entering Media brings its infamous live show to ADNIGHT. Hosts Geno and Jack will sit down with a selection of the day’s standout speake...

16:00 - 17:00

ADNIGHT

More Coming Soon!

16:59 - 17:00

ADNIGHT