Program

NIMAmosa’s: The Marketeers Breakfast (NL)

What really happens behind a great brief? And what does it take to grow from young marketer to marketing leader? Over breakfast, CMOs and senior m...

09:00 - 10:45

NIMA Young Professionals

Ignition Stage

Talent Program: Paul de Haas

The ADNIGHT Talent Program is for students and young talent looking to break into the marketing and advertising industry. Through talks and worksho...

10:00 - 10:45

Feel the Earn 3.0

Great creative work doesn’t just get seen. It gets talked about, shared and picked up far beyond the media you paid for. But what makes some ideas ...

10:00 - 10:45

The Romans

Nils Leonard on Creativity

Few people have had a bigger influence on modern advertising than Nils Leonard. Across more than 25 years in the industry, he has led some of Londo...

10:00 - 11:00

MSQ Sport + Entertainment

How to break into the Groupchat

There's a jury deciding your fate and you've never met them. Six mates in a group chat with a very low tolerance for anything boring. It's where re...

10:30 - 11:15

The Power of Brand Experience

During our talk "The Power of Brand Experience," Meike Heutink & Fiek Romer will show how strong brands bring their promise to life in practice. Di...

11:15 - 12:00

New Era Consultancy

Ignition Stage

Talent Program: Ward Cuiper

The ADNIGHT Talent Program is for students and young talent looking to break into the marketing and advertising industry. Through talks and worksho...

11:15 - 12:00

The analog revolution in the Age of AI.

We live in a world where critical thinking is endangered. Analogue sharpens how we think. When our kids play sports in real life, they learn resil...

11:30 - 12:15

Why creativity belongs in the casino, not on the stock market.

The advertising industry has become addicted to certainty. Holding companies spread their bets and clients choose a guaranteed 4% over a possible 1...

12:00 - 12:45

Dawn

How to Win a Gouden Loeki

Everyone has an opinion about which commercial deserved to win the Gouden Loeki. But what if the data already knew the winner before the public cas...

12:15 - 13:00

Validators

The Attention District

From the Red Light District to the TikTok FYP, Amsterdammers have mastered the art of "The Hook"—so let’s talk about what it means to grab attentio...

12:30 - 13:15

We are social

Workshop Space 1

How to apply your Brand in all Employee & Customer Interactions

During the workshop "How to apply your Brand in all Employee & Customer Interactions," New Era consultants share a practical tool to make your bran...

13:00 - 14:00

New Era Consultancy

FOREVER FESTIVAL: A Token of Appreciation

Festivals end. Who you became there should live on forever. This is a story about how a one-off client brief for Boomtown Festival became a repeata...

13:15 - 14:15

Monks

Delighting the world’s harshest critics

This talk explores what brands can learn from the most honest, demanding, and imaginative audience of all: children. They don’t care about brand pr...

14:15 - 15:00

A Guide to Editorial Led Advertising

Most brands know how to advertise. Some know how to create great editorial. A rarer few yet have figured out how to make editorial instinct meet ma...

14:15 - 15:00

A Thousand Living Rooms

Tellet and NIQ take you inside the worlds of everyday consumers without ever leaving the building. Using Tellet's AI-moderated platform, NIQ ran t...

14:15 - 15:00

Tellet

AI is not about making the now more efficient. It's about making the future more amazing.

Your digital experience is the same for everyone. But every person behind the screen is unique. Intelligent Experience is what happens when you bui...

14:45 - 15:30

Hypersolid

Brand is dead. Long live character.

People don't care about brands. And Liquid Death didn't become one of the fastest growing non-alcoholic companies ever by building a brand. They cr...

15:15 - 16:00

21 years of doing our own stunts

Did the production company 100% (fka 100% HALAL) finally grow up? This presentation walks through two decades of near-disasters: a SWAT raid at the...

15:15 - 16:00

100%

Experience just killed identity for CPG brands. Or did it?

Marks is asking one of the biggest questions right now: has experience replaced identity as the way to win in today’s CPG market? Some argue that ...

15:15 - 16:00

Marks

Breaking & Entering Live Show

Breaking & Entering Media brings its infamous live show to ADNIGHT. Hosts Geno and Jack will sit down with a selection of the day’s standout speake...

16:00 - 17:00