Validators

Founded in 2009 by Martin Leeflang, the agency combines marketing and data science to give scientific grounding to brand and communication decisions. Validators has twice been named Market Research Agency of the Year (2015 and 2021), employs around forty people, and works with more than 130 national and international clients.

Deciding under pressure doesn't call for more data, it calls for more certainty. A research project at Validators doesn't end with a report; it ends with grip: evidence to stand behind a choice, and the foundation to defend it.