MSQ Sport + Entertainment is built to break through, making brands impossible to ignore when the world is watching. The specialist sponsorship agency blends cultural insight with creative courage to be the graffiti in a world of wallpaper, earning brands their place with fans in the moments that matter most.
The offering spans strategic consultation, creative campaigns, content production, PR and earned media, experiential marketing, influencer partnerships, social media management and sponsorship activation, sharpened by TRIBES and TRACE — the agency's proprietary AI-powered tools for tracking cultural trends and measuring sponsorship performance.
We employ 100 specialists London, New York and Amsterdam offices, working with brands including Virgin Media, O2, Under Armour, The FA, British Gas, Callaway Golf, Glenfiddich, Barclays, Coca-Cola, Paze, The New York Times and Monkey Shoulder. The agency was named Sponsorship Agency of the Year 2026 at the UK Sponsorship Awards and Agency of the Year 2026 at the European Sponsorship Awards.