West Route

Dawn
Begin your evening at Dawn, a creative agency embracing the spirit of Good Trouble. Politicians, activists and other troublemakers have cracked the code: how to engage people, spark movements and make noise. We’d be wise to listen. Because whether it’s online, on TV or a billboard, our work asks us the very same questions: How do you get people to care? How do you get them to act? How do you make something bold, loud, unforgettable and – why the hell not – fun? This Adnight, we’re taking good trouble as our creative playground. At 18.00, join a talk by a seasoned activist with Q&A. Or at 18.30 step into How to create good trouble—a masterclass on designing protest and impact. Expect bold ideas with playful energy that energizes your night.

Team5pm
Next up is team5pm with a unique twist: they turn their space into Café 5PM, a lively pub-style talk show, bringing together marketers and experts in social strategy. In Social Shift Edition, they explore the future of social marketing with audience interaction and genuine bar vibes.

NOA Collective
Now grab your bike and cycle to NOA Collective, joining ADNIGHT for the first time. This agency blends creativity, strategy, and purpose to work with brands that aim to make cultural and commercial impact. For this edition, they open The Impact Lab, an immersive space with interactive installations that promote mental resilience and social change. It’s creativity with conscience, offering a meaningful, participatory experience that resonates beyond the screen.

Happiness
Ride into Westerpark for Happiness, a studio dedicated to advertising through joy. Their D.O.S.E of Happiness program invites you to experience dopamine, oxytocin, serotonin and endorphins in curated settings. Tune into the emotional science behind advertising in a fun, immersive way—and leave with a reminder that creativity can lift the spirit while capturing attention.

Home
End your ride at Home, a social-first creative agency founded in 2014 with a mission to create a more inclusive tomorrow. Home uses community insights, not just demographics, to design campaigns that reflect and elevate diverse voices. As a certified B-Corp, they lead with values: doing the right thing, embracing diversity, and striving for excellence. Whether presenting talks, showcasing work, or just being themselves, Home is set to close your route with authenticity and creative heart. 

Afterparty at Paradiso
Don’t go home just yet as there’s a party going on in the center! Once your tour of the west side is complete, ride into the city center to join the official ADNIGHT afterparty at Paradiso. Here, the entire creative industry gathers for music, drinks, and dancing late into the night.