The Program

ADNIGHT Talent Program

**Get ready for a head start to ADNIGHT 2025!** We kick off with an exclusive opening program created for students and talent. The creative indust...

ADNIGHT Marketing Talks (Full)

**Please note! Marketing Talks is at full capacity.** **Access only by guestlist. You can no longer sign up.** Before the city’s top agencies open...

ADNIGHT Afterparty in partnership with Warner Music Benelux

We are back at Paradiso for this years official ADNIGHT Afterparty! And it is promising to be our biggest closing yet.  Warner Music Benelux is ta...

Connect with creatives: interactive games, community market and vibes.

Kick off the evening with an energetic DJ set as you arrive and get settled. We'll start with a brief introduction to AWOL, giving you an overview ...

Walk in: A warm welcome with drinks and bites

Politicians, activists and other troublemakers have cracked the code: how to engage people, spark movements and make noise. We’d be wise to listen....

AI & Creativity

Welcome drinks

Ease into the night with good company and good vibes. Grab a drink, explore ODB HQ, and get ready for an evening of creativity and community.

Walk-in!

Doors open, don’t be shy

Witchy Cocktail Hour

We kick off with spells. Step inside our intimate Prinsengracht studio and let the night open with a toast to magic and mischief. Time to arrive, c...

Pre-drinks @ Cafe d'quiet

Set the tone for the night and kick off with pre-drinks at the bar

Inside The Machine

In this behind-the-scenes session, composers Joshua Petit and Mari Koning take you inside their process, from the initial brief and first creative ...

Talent networking

Join us for a drink, meet the team, and connect with our creators. We're always looking for new talent.

Scroll, Stream, Store: Tracking the pulse of modern media

At ADNIGHT, Kantar showcases how they use unique data in a fun and interactive way. Visitors also get to see firsthand how new technologies adapt t...

RadNight

Step into the Media Metropolis! Test your Dutch media knowledge. Expert? Prove it! Spin our prize wheel for exclusive, custom rewards, curated by i...

The Storyhouse

This ADNIGHT, The Story House becomes a home for unwritten stories. From the streets to the stage, from young makers to established voices, we brin...

Het Buurthuisje

A living room for society’s unfinished stories. Projected street voices spark reflection, while visitors are invited to add their own. Write a lett...

Untapped stories

Untapped talents take the stage: Kris translates identity into fabric with his fashion line, while Mohammed shares the tastes of his heritage in sm...

VML Night Shop

Step into the VML Night Shop at ADNIGHT Netherlands! ✨ For one night only, VML is transforming into a night shop experience - exclusively for ADNIG...

Areas to explore: from interactive games to a community market, drinks, good vibes, and plenty of chances to connect.

Explore our different areas, where you can shop from local community brands, enjoy interactive connecting games, drinks, and good vibes, with even ...

Studio Session II: Production Music - Pros, cons & how to's

In need of a memorable track, but in lack of the budget for a timeless, global, hit song? Production Music might just be the way to go! Come say hi...

Live Screenprinting

Join the Print Playground: Experience live screenprinting and make your own. Speaker: Join the Print Playground

An emotional evening with ACE

A celebration of human emotion in storytelling, design, and advertising. Because, in a world where A.I. is on the rise, emotion is the edge that we...

An emotional evening with ACE - Extra's

Expect much more emotional activity around the building. Perhaps a rage room. Maybe sad song karaoke. A (neuro)test-your-own-workbooth? Definitely ...

Boomerang timetable

Darts + Vinyl + Pizza Party

An old-school game of darts, fresh vinyl beats, hot pizza, and cold beer. Need we say more?

Story in Shapes Exhibition

An immersive showcase where form, colour, and structure become the language of storytelling. Discover how spreadsheets turn into narratives, comple...

Meet the Ringmasters

"Do you dare to step into the ring with the grand directors of the show?" In this game, you’ll meet the ringmasters of Dentsu Creative: the managem...

Cirque du DC

No more sitting around.  Let’s get your bodies and brains moving. Escape your day-to-day monotony with games, play, and plenty of great conversatio...

Fortune Teller Booth

Gaze into the creative crystal ball" Step into our mystical AI-powered fortune booth and discover what the future holds for your creative journey. ...

Juggle the Hustle

"Welcome to the aerial acrobat arena!" In this game, you are the ultimate creative juggler. You're keeping multiple balls in the air — each one rep...

Taming Lions

"Do you dare to tame the mighty lions of creativity?" The lion is the ultimate symbol of creative glory: the Cannes Lion award. But this beast does...

Time Machine

Hop in and travel through ten years of bangers. Our DJs are spinning the soundtrack of DEPT® since 2015,  year by year, hit by hit. One moment you’...

A Much Needed D.O.S.E of Happiness

Explore the most effective emotion in advertising: happiness. Introducing…
 Dopamine - minus the doom scroll.   Oxytocin - who doesn't love a good ...

Meet the agency

**AI: Pr\*mpt Around and Find Out** - Join us for an evening of wild experiments, inspiring insights, and creative chaos – all driven by AI. After ...

Audio, Video, Disco

A late-night audiovisual experience where visuals respond to sound in real time. Disco grooves meet generative graphics in an interactive space whe...

1-800-GET-CREATIVE

Your new favourite design hotline is here. Just pick up the phone, place an order, and let our AI assistant do the rest. Fast. Free. Flawless? Come...

Hands-On Hallucinations

No prompts. No filters. No clue. Just you, some sand, and an AI model desperate to understand your weird creations. The results? Well… you’ll see.

Walk by Vibe Code: Words → Code → Art

Say it. Watch it build. This installation turns your words into live code that generates a one-of-a-kind artwork. No templates, no shortcuts. You’r...

Echoes of Emotion

Step inside a space where technology and humanity reflect one another, inviting you to sense how machines might ‘feel’ and what that reveals about us.

Writing Camp

Mess with beats, samples, and vocals. Walk out with your own anthem of chaos.

Pitches Zijn Bitches Studio Session

Be part of the recording of this track with MEROL’s producer — and forever say you were there when it was made.

The Rider Bar

Inspired by the craziest backstage demands ever made. Bananas. Whiskey shots. Beer in a kiddie pool.

Backstage Talks

Fast, unfiltered with creatives, music rebels, and misfits.

Portfolio Moshpit

Show off your industry shaking ideas in front of a live studio audience with a chance to get a gig from Massive & WINK.

WINK x MassiveMusic

WINK & MassiveMusic are hijacking the A’DAM Toren for Adnight. One tower, two floors of full-frontal punk chaos. Tattoos, booze, noise, DIY music p...

Garage Party

Get up to speed with NEEW

Rev your engines. In an industry shifting gears at record speed, NEEW drives brands forward. Meet the crew, their clients, and race past their work...

Meet the consultancy

New Era Consultancy is the leading boutique consultancy in the Netherlands, transforming premium brands into BX organizations. Based in an inspirin...

Meet the agency

**RenAIssance: The Rebirth of Creativity** A place where AI meets HI—where technology and human empathy come together to create the future of marke...

Your RenAIssance Masterpiece

In this hands-on workshop, you'll create your own RenAIssance masterpiece, blending AI and human creativity. Explore how to use AI tools to enhance...

Hall Of Fame

Step into the main studio and experience the sound behind the brands. This is where we showcase our finest work, from bold original scores to shar...

Drinks & Vibes

Come hang at the bar. We’ll be spinning beats all night while you meet fellow creatives, musicians, producers, and future collaborators. Good music...

Welcome to the OG of Dutch advertising

This ADNIGHT, TBWA\\NEBOKO opens the doors to the home of Disruption.
Step inside for a night of raw ambition and original thinking. Get a look beh...

Party Guus' Bar

With food, drinks
& the best TBWA dj's

Cafe 5pm: pub bangers by different Dj’s and singers, snacks, games & meet our team!

team5pm transforms into a classic Dutch pub for the night, complete with your favorite pub hits, tasty Dutch snacks, and nostalgic games.

Meet The Romans

Meet the agency

Welcome to our night on the subject of co-creation where we will hone in on our relationship with digital technology. We'll present a curation of ...

The Play Booth: Karaoke

A karaoke room where you don’t just sing, you play. From guilty pleasures to power anthems :this is where brands and people let loose.

Museum Shop

After discovering "the art of music", feel free to "exit through the gift shop", for some music related goodies. That way, you can bring a piece of...

Meet The ARTists

Have you ever wanted to take a picture with some of your musical heroes? Then this might just be your lucky night. Take a stroll around our office ...

Colour Cues Workshop

Colour Cues Workshop (15min" / 1x per hour) Explore the connection between music and colours! During our custom made Colour Cues workshop, we'll d...

Follow The Music

Get to know some of our artists by joining the WMG audio tour! Put your headphones on, let your feet follow the directions, and learn fun facts abo...

GEDOGEN+Amsterdam Core

Step into the chaos that’s been brewing for 750 years of Amsterdam. This is a city built on contradictions and for one night only, W+K is serving t...

Music Video Recording

Get filmed mid‑madness for the official "Pitches zijn Bitches" music video.

WINK Backstage

All about groovy sounds, making new connections and unfiltered backstage vibes with creatives, music rebels and misfits.

The Rider Bar

Inspired by the craziest backstage demands ever made. Blue M&M's, bananas, whiskey shots & beer in a kiddie pool...

Order Tattoo Shop

Roll up your sleeve and get inked on the spot by Amsterdam’s Order Tattoo - bold flashes, all fire!

Red Light Recruitment

Red lights on, curtain drawn. Speed date with WINK'ers and turn small talk into big opportunities.

The Battle Room

Face off in Brain Pong (the lovechild of beer pong and brainstorming) plus fun challenges to test reflexes and smarts.

Merch & Design

DIY at its best: screen-print your own merch, batch it, and own the night in your custom fit.

Service #1

**🙏 Friday Night Service with Preacher at ADNIGHT** Step inside our Herengracht space for a night of communing, live music and fun. No sermon. Ju...

Laughing Matters: The Power of Humor in Advertising

While humor may not be the answer to all brand problems, it’s far more powerful than it often gets credit for. Join our Head of Strategy (and humor...

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Patta & the Power of Community, with Passion Dzenga

Engaging Talk with Passion Dzenga (Patta): Gain valuable perspectives on fostering strong, inclusive communities, and learn how you can contribute ...

Talk #1: Boiling down complex social and political issues into a single iconic image

Yuri Veerman is an artist and designer working in Amsterdam. His work deals with political and social issues from a visual and textual perspective....

Welcome Talk – The Impact Lab

The NOA Collective & The Branding Collective kick off The Impact Lab with a short introduction and welcome. Discover why creativity isn’t about sho...

Service #2

**🎶 Confessions After Dark with Preacher at ADNIGHT** We’re just getting started. Join the congregation for a little unholy harmony. 📍 Preacher...

Let us PR your ad talk and workshop

Since arriving in Amsterdam, we’ve heard from ad agency pals that local PR partners often lack creativity, 360 thinking, and proactivity. So, for A...

The Brainstorm #1

Step into Ogilvy's living room to have a drink. Then, crack a brief with the help of the legend himself.

Speeddate with creative director

Six lightning 1:1 sessions with Auke van Rossum, Creative Director of Trojan Monkeys. Ten minutes each to ask, challenge, or get straight answers o...

The Creative Dividend: How Creativity Grows Business

Creativity isn’t just decoration: it’s a business accelerator. Backed by the latest findings from The Creative Dividend, our friends from System1 b...

Breathwork Session – Resilience Through Presence

A short, guided breathwork session designed to ground participants, slow down the pace, and prepare for meaningful conversations.

Opening of ADNIGHT @ ODB HQ

Kicking off the evening by sharing the vision of ODB Group for the upcoming years in a nutshell. A warm welcome into the headquarters of ON A DAILY...

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Dream or Nightmare?!

Thomas Termaat walks you through 7 AI cases that spark awe, questions, and maybe a little fear.

Talk #2: The history of Good Trouble and its impact on movements today

Taking the fight to the big polluters and lax politicians. That’s what campaigner Diederick van den Ende does at the department of Climate & Energy...

Hypersolid Brand Introduction

To kick off the evening, we introduce who we are and what drives us, sharing the story behind Hypersolid. It’s not just about what we make, but how...

25 MINUTES OF AI

Service #3

**🙏 Friday Night Service with Preacher at ADNIGHT** The congregation continues. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

Cafe Talk

Enjoy our “Café Talk – Social Shift Edition”: a lively, pub-style talk show where experts and team5pm dig into the future of social marketing, with...

Bed Girls Speed Dating

Bed Girls (the foundation sister of That’s What She Set) aims to democratize pleasure. Tonight’s panel topic: Voluntary Celibacy vs. Female Desire....

AI That Actually Does Things: The MCP Revolution

What if your AI could actually connect to your tools, access your data, and take meaningful actions in the real world? In this talk, we'll explore...

From Aura Farming to Cringe Maxxxing

From Aura Farming to Cringe Maxxxing: the overdose talk on culture and why brands are bulking up on insights now. Storylonging. Ludinetic Culture. ...

How to create Ideas Worth Talking About – LIVE

Get to know the process behind our top performing campaigns during a live talk

Talk #1: Emotional communication: What, why and why now?

Crash course in emotions by a renowned expert in the field. What are emotions? Why do they matter for our field? And how could they save brands fro...

Heart Intelligence

We explore how AI is catalyzing the rebirth of creativity in marketing. Drawing parallels to the Renaissance, we highlight how AI can fuel the reaw...

The Happiness Effect

Discover why happiness is twice as effective as any other positive emotion. Join our interactive session and learn how to trigger the happiness hor...

Opening drinks

Higuita invites you to its 5th birthday party in which we celebrate how bravery beats the b/s in our industry. This evening will protect you from t...

Mens & AI

When technology moves faster than society, who decides what remains human? Salem Samhoud shares his vision on the ethical side of AI and creativity...

Studio Session I: How to write a hit song

Every song needs a catchy melody and powerful lyrics. Join our first "studio session" on how to write a hit song and learn all about the main ingre...

De Kringverjaardag - recruitment edition

Step into our (deliberately awkward) living room, but leave the small talk at the door. Grab a cucumber, a block of cheese, or a slice of sausage, ...

TATTOO SHOP

FREE TATTOOS  18:00 - 22:00 by Menseheling // FLOOR 5

Live interview Myles O'Meally

Marie-Louise Hodge is an Amsterdam-based artist and photographer whose work explores the often underexposed stories of diaspora communities. Rooted...

Zen room and rage room

Come check out our zen room for some zen and our rage room for some....well, you get it

Lost 404 Archive

Welcome to the graveyard of hype. From NFTs to the Metaverse. remember when that was the future? Step inside and scroll through DEPT®’s beautifully...

Build your B-day Card

It’s arts & crafts, but make it iconic. Grab stickers, glue, and markers to leave your mark on the giant birthday card. Draw, doodle, write a love ...

Pop up Viccens -Djembe’s & 808’s

We step into a pop-up that reveals the world and context of the album “Surrrealistisch Gezien...”, inviting us to explore the multilayered content ...

Garage party

The tree-peat of our famous garage party!

The Long and the Short (Form) of It: Building Brands on TikTok

With the right approach, short-form video can become a brand-building powerhouse. System1, TikTok and Alfred share their perspective on how to crea...

Connecting through Immersive Design, with Mourah Sakr

Engaging talk with Mourah Sakr: Discover how immersive design can inspire connection, a sense of belonging, and lasting impact.

Turning a Roll into a Movement – with Melle Schellekens

Impact entrepreneur Melle Schellekens shares the journey of The Good Roll. Discover how even something as ordinary as toilet paper can change the w...

DYNAMIC WORDWIDE

Don’t miss Sebastiaan Poublon, Client Service Director, Dynamic, Boomerang, as he pulls back the curtain on how Heineken powers its always-on conte...

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Clickbait Beyond the C-Suite

Is designing for stakeholders any different from designing for customers? Probably, yes. But there’s one universal truth: if it bores people, it wo...

Talk #3 How food can be a starting point to address systemic issues

Kiriko Mechanicus is a Dutch-Japanese documentary maker, writer and artist. In her work, she connects food, identity and history with urgent themes...

Method to the Madness: Inside Hypersolid's Innovation Lab

The Hypersolid Lab is a small team of creative technologists with one job: explore new technology and build whatever captures curiosity. This talk ...

The Power of Brand Experience

At ADNIGHT, New Era Consultancy reveals how leading brands turn brand promises into real brand experiences. In our talk “The Power of Brand Experie...

Talk: How to stay relevant in times of change: pioneering and building community

As a pioneering force for over 20 years, Rotjoch has shaped and driven youth culture, showing how authenticity and innovation can sustain entire co...

Service #4

🎙️ **Talk: "Preachers"** Join us to hear all about Preacher's mission. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

Stress at the office

Mandatory talk-moment; how to deal with stress and/or deadlines. BE ON TIME DAMNIT!!

Do Things That Don’t Scale

With nearly two decades in the creative industry, Walewijn den Boer has shaped brands like Miro, Bynder and Inbox Monster. His credo: embrace the u...

VaynerMedia x YouTube @ ADNIGHT - First Impressions Panel

At VaynerMedia's first ADNIGHT in the region, we'll show you how to make these first impressions count and translate them into real brand impact.  ...

The Brainstorm #2

Step into Ogilvy's living room to have a drink. Then, crack a brief with the help of the legend himself.

PLAYBACK: Music Videos - Where Image Meets Sound & Culture

Let’s rewind for a second... 100% started out producing music videos, way back with K-Liber’s “Viben,”  (If you know, you know) shooting with frien...

Why advertisers can't ignore Substack

Four leading voices from the Nice+Important Substack Collective dive into how newsletters became the sweet spot between journalism, community, and ...

Be Your Own Voice

Always thought you had a voice for commercials? Now’s your chance. Step into our vocal booth, get behind the mic, and record your own voice-over w...

Pub quiz @ Cafe d'quiet

Join us for a creative Pub Quiz about the wonder world of advertisement

Talk: Are you experienced?

Mayhem & magic masterclass by WINK’s founding father and spirit animal Arne Koefoed. On soft data and goosebumps versus clicks and algorithms.

Tour de Art-i-ficial

The AI Art Tour opens: a curated stroll through work born from prompts, not paintbrushes. Within AI.AM, you’ll find a gallery featuring several AI ...

Breathwork Session – Landing Between Stories

A second guided breathwork experience to create space between stories, allowing guests to integrate inspiration and reset before the next talk.

AI think so AI.AM panel discussion

A frank conversation on AI in advertising. We dive into how AI is changing the game—the creative game, the business model game, and the very future...

A Conversation with the Inner Critic

**18:45 - THE BRIDGE** Custom-designed, co-facilitated workshop exploring creativity, pressure, and the inner critic on World Mental Health Day du...

Let us PR your ad talk and workshop

Since arriving in Amsterdam, we’ve heard from ad agency pals that local PR partners often lack creativity, 360 thinking, and proactivity. So, for A...

ARE LABUBUS SAVING LIVES?

What looks like a toy craze is actually a window into Gen Z’s world. From mental health and identity to the way culture gets collected, shared and ...

Laughing Matters: The Power of Humor in Advertising

While humor may not be the answer to all brand problems, it’s far more powerful than it often gets credit for. Join our Head of Strategy (and humor...

The Blah-blah Bingo

There's too much fluff in our industry. Harness yourself by recognizing hideous marketing lingo. Keep your bingo card close for round 1 and be the ...

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Roots, Growth & Connection with TopNotch, by Cecile Neeteson

Engaging Talk with Cécile Neeteson (Top Notch): Discover fresh insights on building strong, inclusive communities and explore how you can play a pa...

The Art of Structuring Emotions

Developing a brand strategy and visual identity can be an emotional and opinionated journey – for start-ups and big corporates alike. Our job is to...

Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Designing for the collective average has made our environments predictable, exclusive, and creatively dull. This talk breaks down why authentic neu...

A.I. Visionary. The Future with Agents

Making Mental Health Real, Relatable & Fun – with Geert Pelsma

Geert Pelsma, founder of Super Chill, shares how creativity can make mental health more accessible and engaging for younger generations. Discover p...

Dutch Singer

Get ready for surprise live performances featuring plenty of Dutch classics.

Gen Z x Millenials: Boundaries

Laura Doorenbosch and Lizzy van Hees about Gen Z and work ethics.

Candle light session

Anna Maria Vujinovic opens the session and sets the tone for the evening. By candlelight, voices rise in letters to society, as reflections on toda...

How AI can support your 3D experimentation workflow

In this inspiration session, Daan will be showcasing ways in which he is using certain AI tools to quickly create a base for most of his 3D workflo...

Play to Win Tomorrow with AI Agents

AI agents are set to transform marketing. Not just tools, but adaptive systems that think, connect, and create. In this talk, Bas breaks down the k...

Talk #2: How to make people people cry/laugh/buy things?

We welcome two industry experts specialized in two opposing emotions. How to make people sob in less than 90 seconds. Or laugh within the space of ...

Don't recruit the usual, discover the unseen

The future of our industry won't be found in boardrooms, it’s out on the streets. True creativity comes when we step outside the usual places and l...

The secret to socialising

The bar is open and the drinks are free

Office Grand Prix

Drift past meeting rooms, weave through desks, and race down the hallway as an RC racetrack cuts right through our office. Is your car first to fin...

VaynerMedia x YouTube @ ADNIGHT - First Impressions drinks

At VaynerMedia's first AdNight in the region, we'll show you how to make these first impressions count and translate them into real brand impact. F...

Pit Stop

Our fritz-kola cocktails keep you running in top gear all night. Fuel up with a Gasolina, a Burnout, or a Nitro at the bar.

Rotjoch & Friends

The night continues with music hosted by Rotjoch & Friends. A program completely aligned with ODBʼs DNA,which began as a music and lifestyle blog. ...

Vinyl club

Warner Music is the home to many timeless, global, iconic, HITS! Ready for a walk down memory lane, or curious about artists and songs you haven't ...

Service #5

**🙏 Friday Night Service with Preacher at ADNIGHT** Step inside our Herengracht space for a night of communing, live music and fun. No sermon. Ju...

Beyond Purpose: Practical Spirituality for Better Work

**19:15 THE KITCHEN** Robert-Jan Glas, founder of The Spirit Festival, challenges the overuse of buzzwords like "purpose and meaning" in brand str...

Service #6

**🎶 Confessions After Dark with Preacher at ADNIGHT** We’re just getting started. Join the congregation for a little unholy harmony. 📍 Preacher...

Talent networking

Stick around for a drink, meet the team, and connect with our creators. We're always looking for new talent.

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Talk #1: Boiling down complex social and political issues into one iconic image

Yuri Veerman is an artist and designer working in Amsterdam. His work deals with political and social issues from a visual and textual perspective....

Made with Care: AI is Making Craft More Rare

As AI accelerates production and automates creative tasks, true craft is becoming more rare and more valuable. This talk explores why work made wit...

The Power of Brand Experience

At ADNIGHT, New Era Consultancy reveals how leading brands turn brand promises into real brand experiences. In our talk “The Power of Brand Experie...

From Spark to Wildfire

Ideas start small. But with the right people, they spread, evolve, and catch fire. A session on how to grow your creative voice by opening it up to...

How to create Ideas Worth Talking About – LIVE

Get to know the process behind our top performing campaigns during a live talk

Talk: The Power of Merch

A crash course in merch that moves. From strategy and design to production, discover how to turn giveaways into cultural currency.

Through the eyes of

An interactive & in-depth live interview where Myles O' Meally Design Engineer and founder of Areté Design & Engineering studio know for his iconic...

Beer yoga

Well... Beer yoga, kinda says it all right?

Tooth gems, installations, community market, live DJs, drinks, and tons of suprises

Soak up the energy of live DJs, and ease into the vibe, because the afterparty’s just getting started around the corner!

Vibecode your brand with ASML's head of brand Thomas Marzano

Vibecoding with Thomas Marzano: ASML’s Global Head of Brand & Digital. Build your own image-asset generator! Your brand isn’t a static PDF - it’s ...

THE HEINEKEN EXPERIENCE

Boomerang FT. (our Future Talent team) takes you behind the scenes of their latest work for the Heineken Experience—crafting bold, accessible conte...

Service #7

**🙏 Friday Night Service with Preacher at ADNIGHT** The congregation continues. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

Stories That Matter: Purposeful Storytelling in Modern Advertising

Our second panel talk will feature a very special guest: Evgeny Primachenko, Creative Director at Wieden+Kennedy Amsterdam. Together, we’ll dive in...

Laughing Matters: The Power of Humor in Advertising

While humor may not be the answer to all brand problems, it’s far more powerful than it often gets credit for. Join our Head of Strategy (and humor...

Polarization: FROM THE WORLD >>TO THE WORKPLACE

Research by Randstad shows that growing polarization in society is spilling into organizations, reducing happiness at work and effectiveness. In th...

Impact Conversations & Grand Finale – De Koning van het Impact Paleis

To close The Impact Lab, De Koning van het Impact Paleis takes the stage: a tongue-in-cheek performance full of sing-alongs, dancing, and Amsterdam...

10 Briefs Later: How Client Expectations Evolved

A humorous time-travel through creative briefs: from classics like “Make it pop” to today’s hyper data-driven asks.

The Blah-blah Bingo

Save yourself from talking nonsense during a networking event and learn our industry's most awful quotes. Get your bingo card for round 2!

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Clickbait Beyond the C-Suite

Is designing for stakeholders any different from designing for customers? Probably, yes. But there’s one universal truth: if it bores people, it wo...

Talk #2: The history of Good Trouble and its impact on movements today

Taking the fight to the big polluters and lax politicians. That’s what campaigner Diederick van den Ende does at the department of Climate & Energy...

Cafe Talk

Enjoy our “Café Talk – Social Shift Edition”: a lively, pub-style talk show where experts and team5pm dig into the future of social marketing, with...

Talk: The Havermelk Elite's take on the creative industry

W+K believes that truth-telling is fundamental to impactful advertising. To explore this theme, the agency will host a conversation with Jonas Kooy...

Talk #3: The Emotional Hall of Fame

Together with a neurotester we look at the best performing emotional ads of the last five decades. Can we measure their success? Why do they work? ...

Reclaimed Authorship

This talk explores the latest AI trends shaping creativity now and in 2026. We’ll discuss the ethical challenges these trends bring—ownership, bias...

Long Live Unboring.

From the very start, the best ads were the ones people couldn’t forget. They entertained, they stuck, they lived on. And in today’s sea of sameness...

Mastering small talk

Ask us anything from "How do I break into the industry?" To "Do you think I'm Cannes material?" Just don't ask us about the meaning of lije, cause ...

Portfolio review: by 4 outstanding creative directors

Four of the best Creative Directors are here to review your portfolio. Bring your work, bring your laptop, and get real feedback, sharp advice, and...

Premium Karaoke

Always thought you were the next Celine Dion? This is your moment. We’re turning our professional studio into a premium karaoke suite – fully equi...

'The last round' @ Cafe d'quiet

Insert ''Andre Hazes - 't laatste rondje'' - iykyk

Live Music: Vrienden van Alfred Live

From guilty pleasures to absolute bangers, our live cover band brings you all the hits, served with the energy of a full-blown Vrienden van Amstel ...

Service #8

🎙️ **Talk: "Preachers"** Join us to hear all about Preacher's mission. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

10 Do’s and Don’ts I Wish I Knew When I Started

A personal and practical talk: ten lessons that would have saved time, stress, and mistakes in the early days of a creative career.

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

PRIDE, BRANDS, & ADVERTISING

Lucie, Derek, and Sanna from the PINJA and Insights team will discuss our survey results showing 87% of Dutch people can't name an inspiring LGBTQ+...

The Art of Structuring Emotions

Developing a brand strategy and visual identity can be an emotional and opinionated journey – for start-ups and big corporates alike. Our job is to...

Talk #3 How food can be a starting point to address systemic issues

Kiriko Mechanicus is a Dutch-Japanese documentary maker, writer and artist. In her work, she connects food, identity and history with urgent themes...

Method to the Madness: Inside Hypersolid's Innovation Lab

The Hypersolid Lab is a small team of creative technologists with one job: explore new technology and build whatever captures curiosity. This talk ...

The Essence of Caro

This session focuses on Caroline van der Leeuw, known to many as Caro Emerald and The Jordan, and her ongoing musical transformation. We’ll explore...

Let us PR your ad talk and workshop

Since arriving in Amsterdam, we’ve heard from ad agency pals that local PR partners often lack creativity, 360 thinking, and proactivity. So, for A...

AI Poster competition for Museumnacht Ad Space

Win a DOOH screen at Amsterdam Central during Museum Night!  At AI AM, Rodger Werkhoven runs a fast, practical workshop on bringing your poster to...

Andrea Hazes incl meet & greet

Andréa Hazes will perform with the most famous hits live including a special meet & greet.

Drinks & Encounters

The program flows into an informal gathering. A space to meet, reflect, and keep the stories alive in conversation.

DJ Line-up

Our yearly DJ lineup with Cobyn, DJ Steady Mike and guests

10 Open Tabs: The Tools of a Creative Then, Now, and Next

An exploration of the tools creatives use: from sketchbooks and CD-ROMs, to today’s endless browser tabs, and what might come next.

Service #9

**🙏 Friday Night Service with Preacher at ADNIGHT** Step inside our Herengracht space for a night of communing, live music and fun. No sermon. Ju...

Going Global: How Directors Shape Music Culture Internationally

Our final panel brings the creative power house Emma Westenberg. You’ve seen Emma’s boundary-pushing style in music videos for Janelle Monáe’s "Pyn...

The Blah-blah Bingo

Creativity outsmarts the b/s. So take a bingo bingo card and join us for round 3 of the blah-blah bingo! 5.555 previous players can't be wrong.

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Designing for the collective average has made our environments predictable, exclusive, and creatively dull. This talk breaks down why authentic neu...

AI Unleashed

Join us for a live demo showcasing the power of AI workflows in the creative process. See how AI tools can streamline tasks, spark new ideas, and e...

Caro Listening Party

For the first time, Caroline van der Leeuw (widely known as Caro Emerald and The Jordan) presents a selection of new tracks. An intimate premiere i...

From Aura Farming to Cringe Maxxxing

From Aura Farming to Cringe Maxxxing: the overdose talk on culture and why brands are bulking up on insights now. Storylonging. Ludinetic Culture. ...

Orginal FEED only

In a space where everyone’s chasing the same algorithm, how do brands stay ahead without losing their identity? The ones that matter cut through th...

Special Performance

One hour, one unforgettable act, a Dutch volkszanger who knows how to bring the party. Expect sing-alongs, high-energy beats, and a show that will ...

Your next move in advertising

The DJ is gonna play something to get you moving. Unless you only dance to something really really niche. Like yodelling.

Garage Band Karaoke

Switch roles with the band. Take the mic. Own the room. Get down and dirty.

Party

Our DJs will take you on an emotional rollercoaster. Let it all out on our dance floor.

AI enters the Dark

There will be Salmari!

SIM-OJ

BY YOUTUBE MUSIC // DJ SET // 21:00-23:00 // FLOOR 6

D.O.S.E. After Dark

We end the evening and kick off the night by bringing all the happiness hormones together.
Through a special performance by Nik Sluijs (DJ Slick Ni...

D.O.S.E. After Dark

We end the evening and kick off the night by bringing all the happiness hormones together.
Through a special performance by Nik Sluijs (DJ Slick Ni...

Sound Track

The race is done, the track is clear. Time for our DJ to take over the office and party at full speed.

Meet the agency

Tads Thots Thakeover

Straight from the incrowd rap scene, Tads just got the nod from Adje and Sef — and tonight he takes over. In his own words: “Geef me YouTube-tabbla...

AI enters the dark

Blah blah blah, ya ya ya DJ set

Party to the beat of 5 yrs of Higuita because "All we ever hear is blah blah blah, ya ya ya"

The Creative Dividend: How Creativity Grows Business

Creativity isn’t just decoration: it’s a business accelerator. Backed by the latest findings from The Creative Dividend, our friends from System1 b...

Crisis Crash Course - what to do when your brand is on fire?

Imagine you're a communications advisor of a large company and you see your CEO on a compromising video that goes viral…. An example of a scandal t...

Made with Care: AI is Making Craft More Rare

As AI accelerates production and automates creative tasks, true craft is becoming more rare and more valuable. This talk explores why work made wit...

Service #10

**🙏 Friday Night Service with Preacher at ADNIGHT** The congregation continues. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

Let us PR your ad talk and workshop

Since arriving in Amsterdam, we’ve heard from ad agency pals that local PR partners often lack creativity, 360 thinking, and proactivity. So, for A...

The Long and the Short (Form) of It: Building Brands on TikTok

With the right approach, short-form video can become a brand-building powerhouse. System1, TikTok and Alfred share their perspective on how to crea...

Heart Intelligence

We explore how AI is catalyzing the rebirth of creativity in marketing. Drawing parallels to the Renaissance, we highlight how AI can fuel the reaw...

Making a lasting impression

Last chance to mingle. Or empty the bar

Service #11

🎙️ **Talk: "Preachers", Sandwiches, and Everything In Between** Behind every bold idea is a voice that pushes you to go further. Not a religious ...

Service #12

🎙️ **Talk: "Preachers"** Join us to hear all about Preacher's mission. 📍 Preacher Amsterdam: Herengracht 294, 1016 BX

100% Party

Music and drinks will be served all night long but we will end the night with a 100% party with DJs and drinks from Brouwerij Poesiat & Kater - the...