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ADNIGHT 2025
DATE 10-10-25
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The Program

Explore the full ADNIGHT agency program here and check back often as new events are added daily! With an ADNIGHT ticket you can curate your personal program using the ADNIGHT app. 

Event
Time
Agency
ADNIGHT Talent Program
ADNIGHT event

ADNIGHT Talent Program

**Get ready for a head start to ADNIGHT 2025!** We kick off with an exclusive opening program created for students and talent. The creative indust...

13:00 - 15:00
ADNIGHT
Careers
Talent
Students
Growth
Networking
ADNIGHT Marketing Talks (Invite Only!)
ADNIGHT event

ADNIGHT Marketing Talks (Invite Only!)

Before the city’s top agencies open their doors, we’re kicking things off with an afternoon tailored for brand leaders and marketing minds. ADNIGH...

13:00 - 15:00
ADNIGHT
Marketing
Inspiration
Networking
ADNIGHT Afterparty in partnership with Warner Music Benelux
ADNIGHT event

ADNIGHT Afterparty in partnership with Warner Music Benelux

We are back at Paradiso for this years official ADNIGHT Afterparty! And it is promising to be our biggest closing yet.  Warner Music Benelux is ta...

21:30 - 02:00
ADNIGHT
Afterparty
Music
Performance
Networking
PLAYBACK: Music Videos - Where Image Meets Sound & Culture

PLAYBACK: Music Videos - Where Image Meets Sound & Culture

Let’s rewind for a second... 100% started out producing music videos, way back with K-Liber’s “Viben,”  (If you know, you know) shooting wild ideas...

15:00 - 21:00
100%
Music
Film
Production
Meet the agency

Meet the agency

**Pr\*mpt Around and Find Out** - Join us for an evening of wild experiments, inspiring insights, and creative chaos – all driven by AI. After all,...

15:00 - 21:00
Hypersolid
AI
Networking
Future
Creative
Marketing
Tech
Audio, Video, Disco

Audio, Video, Disco

A late-night audiovisual experience where visuals respond to sound in real time. Disco grooves meet generative graphics in an interactive space whe...

15:00 - 21:00
Hypersolid
Demo
Experience
Music
1-800-GET-CREATIVE

1-800-GET-CREATIVE

Your new favourite design hotline is here. Just pick up the phone, place an order, and let our AI assistant do the rest. Fast. Free. Flawless? Come...

15:00 - 21:00
Hypersolid
AI
Experience
Demo
Design
Hands-On Hallucinations

Hands-On Hallucinations

No prompts. No filters. No clue. Just you, some sand, and an AI model desperate to understand your weird creations. The results? Well… you’ll see.

15:00 - 21:00
Hypersolid
AI
Demo
Experience
Walk by Vibe Code: Words → Code → Art

Walk by Vibe Code: Words → Code → Art

Say it. Watch it build. This installation turns your words into live code that generates a one-of-a-kind artwork. No templates, no shortcuts. You’r...

15:00 - 21:00
Hypersolid
AI
Demo
Experience
Meet the consultancy

Meet the consultancy

New Era Consultancy is the leading boutique consultancy in the Netherlands, transforming premium brands into BX organizations. Based in an inspirin...

15:00 - 21:00
New Era Consultancy
Branding
Experience
Meet the agency

Meet the agency

**RenAIssance: The Rebirth of Creativity** A place where AI meets HI—where technology and human empathy come together to create the future of marke...

15:00 - 21:00
SEM agency
AI
Tech
Marketing
Creative
Branding
Your RenAIssance Masterpiece

Your RenAIssance Masterpiece

In this hands-on workshop, you'll create your own RenAIssance masterpiece, blending AI and human creativity. Explore how to use AI tools to enhance...

15:00 - 21:00
SEM agency
Workshop
AI
Creative
Welcoming Arrival with DJs and an Introduction to AWOL

Welcoming Arrival with DJs and an Introduction to AWOL

Kick off the evening with an energetic DJ set as you arrive and get settled. We'll start with a brief introduction to AWOL, giving you an overview ...

16:00 - 16:30
AWOL Agency
Drinks
Culture
Networking
Music
Hypersolid Brand Introduction

Hypersolid Brand Introduction

To kick off the evening, we introduce who we are and what drives us, sharing the story behind Hypersolid. It’s not just about what we make, but how...

16:00 - 16:30
Hypersolid
AI
Creative
Innovation
Tech
The Power of Brand Experience

The Power of Brand Experience

At ADNIGHT, New Era Consultancy reveals how leading brands turn brand promises into real brand experiences. In our talk “The Power of Brand Experie...

16:00 - 16:30
New Era Consultancy
Branding
Experience
Heart Intelligence

Heart Intelligence

We explore how AI is catalyzing the rebirth of creativity in marketing. Drawing parallels to the Renaissance, we highlight how AI can fuel the reaw...

16:00 - 16:45
SEM agency
AI
Strategy
Marketing
Method to the Madness: Inside Hypersolid's Innovation Lab

Method to the Madness: Inside Hypersolid's Innovation Lab

The Hypersolid Lab is a small team of creative technologists with one job: explore new technology and build whatever captures curiosity. This talk ...

16:30 - 17:00
Hypersolid
AI
Creative
Future
Tech
Different rooms to explore: from interactive games to a community market, drinks, good vibes, and plenty of chances to connect.

Different rooms to explore: from interactive games to a community market, drinks, good vibes, and plenty of chances to connect.

Explore our different rooms, where you can shop from local community brands, pimp yourself with tooth gems, enjoy interactive connecting games, dri...

16:30 - 17:30
AWOL Agency
Experience
Branding
Going Global: How Directors Shape Music Culture Internationally

Going Global: How Directors Shape Music Culture Internationally

Our second panel brings together two creative powerhouses from 100%: Emma Westenberg and Emmanuel Adjei. You’ve seen Emma’s boundary-pushing style ...

17:00 - 17:30
100%
Music
Film
Production
Talk
Creative
Storytelling
Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Designing for the collective average has made our environments predictable, exclusive, and creatively dull. This talk breaks down why authentic neu...

17:00 - 17:30
Hypersolid
Creative
Design
Inspiration
The Power of Brand Experience

The Power of Brand Experience

At ADNIGHT, New Era Consultancy reveals how leading brands turn brand promises into real brand experiences. In our talk “The Power of Brand Experie...

17:00 - 17:30
New Era Consultancy
Branding
Experience
Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders: Gain valuable perspectives on fostering strong, inclusive communities, and learn how you can contribut...

17:30 - 18:00
AWOL Agency
Culture
Comms
Panel
Made with Care: AI is Making Craft More Rare

Made with Care: AI is Making Craft More Rare

As AI accelerates production and automates creative tasks, true craft is becoming more rare and more valuable. This talk explores why work made wit...

17:30 - 18:00
Hypersolid
AI
Creative
Inspiration
Talk
Content
Stories That Matter: Purposeful Storytelling in Modern Advertising

Stories That Matter: Purposeful Storytelling in Modern Advertising

We will kick of our first panel talk with a very special guest: Evgeny Primachenko, Creative Director at Wieden+Kennedy Amsterdam. Together, we’ll ...

18:00 - 18:30
100%
Film
Creative
Production
Storytelling
Advertising
Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders: Gain valuable perspectives on fostering strong, inclusive communities, and learn how you can contribut...

18:00 - 18:30
AWOL Agency
Comms
Culture
Panel
The Power of Brand Experience

The Power of Brand Experience

At ADNIGHT, New Era Consultancy reveals how leading brands turn brand promises into real brand experiences. In our talk “The Power of Brand Experie...

18:00 - 18:30
New Era Consultancy
Branding
Experience
Reclaimed Authorship

Reclaimed Authorship

This talk explores the latest AI trends shaping creativity now and in 2026. We’ll discuss the ethical challenges these trends bring—ownership, bias...

18:00 - 18:45
SEM agency
Talk
Innovation
AI
Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders

Engaging Panel Talk with Community Builders: Gain valuable perspectives on fostering strong, inclusive communities, and learn how you can contribut...

18:30 - 19:00
AWOL Agency
Comms
Culture
Panel
Method to the Madness: Inside Hypersolid's Innovation Lab

Method to the Madness: Inside Hypersolid's Innovation Lab

The Hypersolid Lab is a small team of creative technologists with one job: explore new technology and build whatever captures curiosity. This talk ...

18:30 - 19:00
Hypersolid
AI
Creative
Tech
Future
Breaking the Mold: How the Next Generation Directs Music Videos

Breaking the Mold: How the Next Generation Directs Music Videos

Our final panel is all about the next-gen, featuring award-winning director Folkert Verdoorn. Fresh off major wins at Cannes Lions Young Directors ...

19:00 - 19:30
100%
Music
Film
Production
Awards
Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Design for Every Mind: Why Neuroinclusion Is the Next Creative Revolution

Designing for the collective average has made our environments predictable, exclusive, and creatively dull. This talk breaks down why authentic neu...

19:00 - 19:30
Hypersolid
Design
Creative
Inspiration
AI Unleashed

AI Unleashed

Join us for a live demo showcasing the power of AI workflows in the creative process. See how AI tools can streamline tasks, spark new ideas, and e...

19:00 - 19:30
SEM agency
Demo
AI
Live performances, DJs, and good food

Live performances, DJs, and good food

Get fueled with good food, soak up the energy of live performances, and ease into the vibe, because the afterparty’s just getting started around th...

19:00 - 21:00
AWOL Agency
Drinks
Music
Networking
Made with Care: AI is Making Craft More Rare

Made with Care: AI is Making Craft More Rare

As AI accelerates production and automates creative tasks, true craft is becoming more rare and more valuable. This talk explores why work made wit...

19:30 - 20:00
Hypersolid
AI
Creative
Content
Inspiration
Talk
Heart Intelligence

Heart Intelligence

We explore how AI is catalyzing the rebirth of creativity in marketing. Drawing parallels to the Renaissance, we highlight how AI can fuel the reaw...

19:45 - 20:15
SEM agency
AI
Marketing
Strategy