Schinkel Route
ADNIGHT is a wild ride. You’ll never catch it all, but that’s half the fun, with so many agencies and programs packed into one night. This route gives you a smooth, walk-friendly suggestion, but pick your own adventure or add agencies to your plan. Amsterdam was made for bikes, so hop on your bike, park at the Schinkel, and discover some of the city’s most creative agencies.
TBWA\NEBOKO
TBWA\NEBOKO is the OG of Dutch advertising and claimed this as the theme for the night. Also an OG ADNIGHT participating agency, this edition the doors to the home of Disruption open again.
Step inside for a night of raw ambition and original thinking. Get a look behind the scenes at how they work, think, and create. From iconic campaigns to the ideas driving what’s next, this is your all-access pass to the agency that built the foundation and keeps breaking it open.
Alfred
Down the street sits Alfred, known for its no-nonsense creativity and campaigns that have become part of Dutch culture. Their theme Vrienden van Alfred Live is all about collaboration, with drinks, dancing, and friends like System1 and TikTok joining the party. At 19:45, the session Laughing Matters: The Power of Humor in Advertising will highlight how humor can strengthen brands and why it’s one of the most underrated creative tools.
DEPT®
A short walk brings you to DEPT®, a 50/50 tech and marketing services company, uniquely equipped to unlock tomorrow’s possibilities for today’s most ambitious companies. Known for combining creativity, data, and technology, they’ve spent the last decade shaping digital experiences for ambitious brands. This year they’re celebrating their 10th anniversary with a program that looks back at lessons learned. At 20:20, the talk 10 Do’s and Don’ts I Wish I Knew When I Started will share practical advice and insights for anyone building a career in creativity.
SEM Agency
Finish your Schinkel tour at SEM Agency, where AI meets human empathy. Their theme RenAIssance: The Rebirth of Creativity explores how technology can fuel innovation while keeping emotion at the heart of marketing. Join the workshop Your RenAIssance Masterpiece to create an AI-driven artwork of your own, and don’t miss the 21:45 talk Heart Intelligence on how AI can spark a new creative era without losing the human touch.
Afterparty at Paradiso in partnership with Warner Music Benelux
If you follow this route you still have some time before heading to the city center for our Afterparty at Paradiso. Make sure to leave in time as it’s a bit of a cycle, but definitely worth it. Straight through the city to Paradiso!