Noord - Central Route
ADNIGHT can feel like an adventure: so many agencies, so many programs, and only one night to take it all in. This route gives you a bike-friendly suggestion across the IJ into Noord and back into the city center. You can always create your own plan, but here’s one that mixes music, storytelling, wild creativity, and plenty of energy. Amsterdam is best experienced on two wheels, so grab your bike, take the ferry, and explore some of the most exciting agencies north and central.
Soundsright and Boomerang
Start your evening in Noord at the creative hub that houses both Soundsright and Boomerang. At Soundsright, composers Joshua Petit and Mari Koning take you behind the scenes with Inside the Machine (until 18.30). They’ll break down real cases, showing how music supervision, composition and production come together to create sound that sticks.
Same building but top floors, Boomerang welcomes you to their house party, blending their trademark energy with a spotlight on World Mental Health Day in collaboration with Asics. Expect a warm, buzzing start where music, creativity and culture collide.
WINK and MassiveMusic
A short ride brings you to the A’DAM Toren, where WINK and MassiveMusic have teamed up for a takeover. For one night only it becomes the Tower of Terror: two floors of full-frontal punk chaos. Tattoos, booze, noise, DIY music production, surprise appearances — forget polished industry fluff. This is pure creative destruction, loud and unfiltered, distilled to the highest ABV. Whether you’re into sound, experience design, or just want to dive into mayhem, this stop is guaranteed to shake you awake.
The Story House
Take the ferry and cross the water to head to the Oosterdok where you’ll find The Story House, part of the &samhoud group. As a strategic brand studio, they focus on connecting social developments with brand challenges. Their ADNIGHT program offers a look at how strategy and storytelling merge to create relevance. Expect thoughtful conversations, practical insights, and inspiration on how to align brand values with what’s happening in society today.
Higuita Amsterdam
End your agency visits at Higuita Amsterdam, in one of the oldest parts of the city. This year they celebrate their fifth birthday with a theme that captures their spirit: bravery beats the b/s. Their ADNIGHT program protects you from the blah-blah of marketing with creativity as the only antidote. Expect a playful party vibe with the chance to grab a pencil, join the fight, and see how real creativity cuts through the noise.
Afterparty at Paradiso
When your tour of Noord and central Amsterdam is complete, ride into the city center for the official ADNIGHT afterparty. At Paradiso the entire creative community comes together to celebrate with drinks, music and dancing late into the night.