Introducing ADNIGHT Marketing Talks
Before Amsterdam’s top agencies swing open their doors, we are kicking this years' edition off with an afternoon tailored for brand leaders and marketing minds. Introducing: ADNIGHT Marketing Talks. An invite-only opening event for brand managers and marketeers who want to dive into the night with purpose.
Taking place from 15:00 to 17:00, Marketing Talks brings together leading agency voices and top marketing professionals to explore where branding and creativity are heading next. From shifting client–agency dynamics to new ways of working and creating, this session is designed to inspire fresh thinking and spark meaningful conversation.
Program & Speakers:
- Eveline Eberhardt (Marktplaats) & Nik Sluijs (Happiness Amsterdam)
“Embrace AI to beat AI” about authenticity, human insights and human creativity, with their Marktplaats Toys campaign as showcase.
- Ruben Scholten (McDonald’s Netherlands) & Mitzi Wiebring (ACE)
A conversation on social listening and the culture of McDonald's.
- Eva Nooitgedagt (New Era Consultance & former head of brand Coolblue) & Alewijn Dekker (New Era Consultancy)
Brand Experience: how to translate a brand promise into an experience that comes to life across the entire organization and surprises customers.
- Moderation by Adformatie
In addition to keynotes and discussions, we will highlight the most relevant talks, workshops, and activations from the wider ADNIGHT program. Giving visitors a curated overview to help them make the most of their night.
Developed in collaboration with NIMA Young Professionals, Marketing Talks is the perfect lead-in to ADNIGHT: thoughtful, forward-looking, and made for those shaping what’s next in the industry.
