Houthavens Route

United Playgrounds
United Playgrounds agencies Verve and Fitzroy combine forces at the Verve office and Play to Win, showing how culture can be turned into brand strategy gold. Our recommendation starts at 18.00 when Insights Director Anne-Marie Twigge presents F”rom Aura Farming to Cringe Maxxxing”. A sharp talk on why brands are bulking up on insights now. She unpacks cultural forces like Storylonging, Ludinetic Culture and Joyconomy, with examples from viral moments: a Brit with a bowl-cut crowned the Ibiza Final Boss, Gwyneth Paltrow’s iconic conscious uncoupling twist, Tyler, the Creator’s 28-minute “express yourself” album, and Cristiano Ronaldo’s mega-engagement ring comeback. These aren’t just memes but building blocks of cultural strategy.

Serviceplan Group 
The Serviceplan ADNIGHT program The Deadline takes a tongue-in-cheek look at workplace stress and the eternal ticking clock. At 18:30 they host Stress at the Office, the mandatory talk moment, with practical and probably humorous advice on how to deal with deadlines. BE ON TIME DAMNIT!!

Dentsu Creative Amsterdam
Right around the corner is Dentsu Creative, a global network with a strong Amsterdam team of 120 entrepreneurial makers. Known for cross-border creativity and an open, collaborative culture, they thrive on curiosity, diversity, and fearless ideas. Their ADNIGHT theme is Cirque du DC, promising a playful take on transformative creativity. Expect a carnival of inspiration that shows how work, people, and cultures collide to produce award-winning campaigns and experiences.

Monks
Further down the quay is Monks, known worldwide for pushing (digital) boundaries. Their theme My Agent is My Muse reflects on creativity in the age of technology and AI. During ADNIGHT you’ll find talks, installations, and a “career carousel” that highlights opportunities for the next generation of talent. Expect an immersive evening that blurs the line between inspiration and innovation.

Warner Music Benelux
Music fills the Houthavens at Warner Music Benelux, where creativity and sound come together. Their theme The ART of MUSIC celebrates how songs and brands connect in new ways. ADNIGHT will host a series of Colour Cues Workshops across four Sync Studios, each exploring iconic hits, bespoke compositions, library tracks, and artist camps. Add a vinyl club vibe and you’ve got an evening that shows the future of music partnerships. We are absolutely thrilled that this ADNIGHT we’re hosting our afterparty at Paradiso in partnership with Warner. Expect live performances until the early hours!

New Era Consultancy 
Just a short stroll away, New Era Consultancy brings strategy to the spotlight. As a boutique consultancy, they transform premium brands into true brand experience organizations. At 20:00, their talk The Power of Brand Experience shows how leading brands turn promises into real experiences. Expect bold insights, practical inspiration, and a fresh perspective on how brand and customer experience can fully align.

ACE
With an elaborate program for the night, find your favorite ACE-program and fit it into your stroll. ACE’s ADNIGHT program An Emotional Evening explores the power of emotional communication. With three talks throughout the evening worth mentioning: Emotional Communication: What, why and why now? (18:00), How to make people cry/laugh/buy things? (19:00), and The Emotional Hall of Fame (20:00). You’ll discover how emotions drive creativity and commerce. 

Afterparty – Paradiso
When you’re done exploring the Houthavens, cycle back into the city center. End your ADNIGHT with the official afterparty at Paradiso, where Amsterdam’s creative community comes together for drinks, (Warner) music, and dancing late into the night.