Dutch Digital Design Route

Hypersolid
Agency Hypersolid presents “AI: Pr*mpt Around and Find Out” — an evening full of experiments, insights, and creative chaos, all driven by AI. Expect an interactive audiovisual experience where visuals respond to sound in real time, a design hotline where you can place orders with an AI assistant, Hands-On Hallucinations combining sand with an AI model, an installation that transforms words into live code to generate a unique artwork, plus an innovation lab and several inspiring talks.

Dentsu Creative Amsterdam
“Cirque du DC” is the theme at Dentsu Creative Amsterdam. Because let’s be honest: sometimes it really is a circus when work, people, and cultures come together to create campaigns and experiences. Meet the ringmasters: the management team of Dentsu Creative Amsterdam, who keep the show running, manage the chaos, and make sure everyone gets their moment in the trape—uh, spotlight. You can ask them burning questions about creative leadership, or hear anecdotes about the most chaotic pitch stories. And of course, there’s a fortune teller with a crystal ball, aerial acrobats, and even the chance to try taming the Lions of Cannes.

Monks
In the heart of the Houthavens stands the Monks Amsterdam headquarters, renowned worldwide for pushing digital boundaries. Their theme, “My Agent is My Muse,” reflects on creativity in the age of technology and AI. Throughout the evening you’ll find talks, installations, and a career carousel highlighting opportunities for the next generation of talent. Expect an immersive experience where the line between inspiration and innovation fades away.

ACE
Agency ACE pays tribute to human emotion in storytelling, design, and advertising. Because in a world where AI is on the rise, emotion remains the true advantage we hold over machines and algorithms. Through expert keynotes, conversations with makers, experiments with neuro-testers, and short coaching sessions, we celebrate the human art of making people feel. How do you make someone cry in 90 seconds? How do you become funny on social media? Are campaigns becoming more serious? And what is the best-selling emotion for brands? Discover how emotions drive both creativity and commerce.

DEPT® 
Agency DEPT® is turning ten, and they’re not celebrating with cake and speeches. Instead, they’re opening the doors for a one-night program that blends nostalgia, awkward fun, and a glimpse of what’s next. Expect a Time Machine of DJ-spun bangers from the past decade, a tongue-in-cheek Lost 404 Archive of dead hypes, and a deliberately uncomfortable living room where careers get discussed without the small talk. It’s part party, part reality check, part crash course in how creativity and tech have shifted over the years. And yes, there’s a Dutch folk singer to make sure nobody leaves early.

TBWA\NEBOKO
TBWA\NEBOKO presents a program ranging from iconic campaigns to bold ideas for the future. Featuring the OG of Dutch advertising, a talent coach exploring the future of our industry (shaped not in boardrooms, but on the streets), the session “Long Live Unboring” by Darre van Dijk on the very best in advertising, and “Original FEED Only” by a creative director — highlighting the brands that truly matter in a world ruled by algorithms. The ones that stand out with distinctive thinking, real-time relevance, and feeds that genuinely move people.

Afterparty at Paradiso in partnership with Warner Music Benelux
If you follow this route you still have some time before heading to the city center for our Afterparty at Paradiso. Make sure to leave in time as it’s a bit of a cycle, but definitely worth it. Straight through the city to Paradiso!