Center - Leidse Route
ADNIGHT is all about exploring different corners of the city, and this route takes you through the lively heart of Amsterdam. From production powerhouses to creative studios, each stop offers a different perspective on creativity today. Of course, you can always add more agencies to your evening, but this easy-to-walk route connects six unique players in the city center AND stay close to the afterparty location Paradiso.
100%
Start your evening at 100%, a production company and creative playground for film, photography, and audiovisual media. With work premiering at international festivals and projects with artists like Janelle Monáe, Troye Sivan, Beyoncé and Madonna, they’ve made a global impact. At 19.00, don’t miss the panel Going Global with Emma Westenberg and Emmanuel Adjei, who will discuss their experiences shaping music culture internationally. Expect a candid conversation about collaboration with world-class artists, keeping your own voice, and taking fearless risks in a viral-driven culture.
We Are Social
A short walk takes you to We Are Social, a global socially-led creative agency known for its expertise in social media and influencer marketing. For ADNIGHT, they transform their Amsterdam office into Café d’Quiet, a one-night-only Dutch-style bruine kroeg. Expect a warm atmosphere, pints on tap, and conversations about how social platforms and cultural moments shape the way brands connect.
That’s What She Set
Next, visit That’s What She Set, a creative agency with a bold and contemporary voice. Their ADNIGHT program is still under wraps, but you can Expect a focus on fresh perspectives and culture-shaping work. Known for pushing boundaries and spotlighting underrepresented voices, this stop will offer a glimpse into how they challenge the status quo and bring new ideas to life.
UNI_VERSE Studio
Continue to UNI_VERSE, a studio dedicated to exploring how AI can co-create with humans. Their theme Machine Yearning looks at how technology can move beyond theory to real-world action. At 18.00, the talk AI That Actually Does Things explores how MCP servers act as bridges between LLMs and external systems, enabling AI to interact with databases, APIs, file systems, design softwares and more.
AWOL Agency
Close to the canals you’ll find AWOL, a creative agency that builds spaces for connection. They offer you 3 opportunities to sit in on an engaging panel talk with community builders. Gain valuable perspectives on fostering strong, inclusive communities, and learn how you can contribute to making a difference.
On a Daily Basis
End your route at On a Daily Basis, located on the Leidse Square. At 18.30 they host How to stay relevant in times of change: pioneering and building community, featuring Rotjoch and the ODB team. As a pioneering force for over 20 years, Rotjoch has shaped and driven youth culture, showing how authenticity and innovation can sustain entire communities. They’ll explore the blend of street-smart know-how and creative strategy that turns groups into lasting movements.
Afterparty at Paradiso
Wrap up your evening by heading just around the corner to Paradiso. The official ADNIGHT afterparty is where the entire industry comes together to celebrate with drinks, music, and dancing late into the night.