Canal Route
ADNIGHT in the heart of Amsterdam means cycling along the canals, hopping from one global name to another. This route brings you to some of the world’s most renowned agencies as well as fresh creative challengers, all within reach on two wheels. You can always build your own itinerary, but this one is made for a night full of bold ideas, culture-shaping campaigns, and a touch of fun.
NEEW
Kick things off at NEEW, a fast-moving agency that thrives on change and momentum. For ADNIGHT, their canal office transforms into a full-throttle RC racetrack, giving visitors a playful glimpse into their speed-driven culture. It’s a chance to meet the team, see their work, and literally race past their projects. Expect high energy, sharp creative thinking, and a champagne ceremony to crown the evening’s winners.
VaynerMedia Amsterdam
Next up is VaynerMedia, Gary Vaynerchuk’s global agency built on social-first creativity. Integrated in both creative and media, they’ve carved out a strong reputation for combining cultural relevance with sharp execution. Their ADNIGHT theme First Impressions explores how brands can capture attention quickly and authentically. Expect candid conversations and insights into how Vayner’s teams approach storytelling in the fast-moving digital space.
Wieden+Kennedy Amsterdam
Established in Amsterdam in 1992, Wieden+Kennedy is the European hub for one of the world’s most famous independent agencies. With people from more than 24 countries, they pride themselves on finding unfiltered truths about brands and culture. As a B-Corp, they aim to use creativity as a force for good, while delivering influential platforms for clients like Nike, Hennessy and Zalando. Their ADNIGHT theme 750 Years of Gedogen reflects on Amsterdam’s culture of tolerance with a creative twist.
Preacher Amsterdam
On Herengracht you’ll find Preacher, a creative company from Austin that expanded to Amsterdam last year. They believe in partnering with brands they love to spread “The Good Word” with craft and soul. For ADNIGHT, they invite you to Friday Night Service in their canal-side chapel. No sermon, just music, surprises, and a congregation of good times that turns advertising into celebration.
The Romans
Close your agency visits with The Romans, founded in London in 2015 and launched in Amsterdam in 2023. Born out of boredom with boring PR, they use creativity and cultural obsession to connect diverse audiences with stories that matter. Their ADNIGHT theme PR your Ad shows how PR thinking can amplify creativity and make campaigns truly unmissable. Expect wit, cultural sharpness, and a fresh perspective on how communication can cut through.
Afterparty at Paradiso
When your canal-side journey is complete, hop on your bike and head into the city center. The official ADNIGHT afterparty awaits at Paradiso, where the entire industry gathers for music, drinks and dancing late into the night.