Amstel to Center Route
Making the most of ADNIGHT in Amsterdam is part fun, part strategy. There’s so much to explore! If you’re into biking around the city, this route suggestion will help you hit some key agencies, especially clustered at the WPP Campus in Amsteldok, making it easy to cover more ground. Of course, feel free to build your own adventure by adding or swapping agencies, but here's a solid start!
WPP Campus
Start your ADNIGHT at the WPP Campus, where five major agencies open their doors under one roof. VML turns their space into the VML Night Shop, filled with case films and brand activations from KitKat to Oreo. WPP Media presents Radnight, while Kantar dives into Media Effectiveness with interactive demos on modern media. Burson makes its ADNIGHT debut with a Crisis Crash Course every half hour, testing how you’d handle a viral scandal. And of course, Ogilvy brings decades of advertising history, showing why their work has become part of global culture.
Nice+Important – Waterlooplein 129
Next, cycle to Nice + Important, an agency that acts as a compass for the zeitgeist. Their ADNIGHT theme Why advertisers can’t ignore Substack is explored in a roundtable with Jonas Kooijman, Doortje Smithuijsen, Ginny Ranu and Perre van den Brink. They’ll discuss how newsletters have become the sweet spot between journalism, community and commerce. Expect a candid conversation on why the inbox is fast becoming one of the most authentic channels for connection.
DartDesign
On the IJ waterfront you’ll find DartDesign, known for branding, corporate identities and reports. At 20.00, their talk Clickbait Beyond the C-Suite asks whether designing for stakeholders differs from designing for customers. They’ll show how data visualization, powerful imagery and digital principles can transform corporate reporting. Expect practical strategies that make accountability memorable, not boring.
Hypersolid
Right next door sits Hypersolid, where creative technologists explore the edge of digital innovation. Their theme Pr*mpt Around and Find Out brings experimentation to life. Every half hour they host a session, including Method to the Madness at 20.30 with James Milton, which takes you inside the Hypersolid Lab. Expect an open playground where prototypes, ideas and freedom collide.
AI AM
In the INIT building you’ll find AI AM -– Amsterdam’s hub for AI and creativity. Their theme AI think so AI AM explores how technology is already reshaping the creative floor. At 21.00, Auke van Rossum presents Human vs AI creative teams — showing how people and algorithms can concept, write and design together. This is not theory — it’s happening now.
LePub
When LePub closes, LeClub opens, and the space becomes a bar where the night flows into unfiltered conversations. No panels, no pitches, just pints of Heineken, bold ideas and straight talk about the industry.
Afterparty at Paradiso
Once your ride through the Amstel and Plantage areas is complete, head into the city center. The official ADNIGHT afterparty at Paradiso is where the whole industry comes together to celebrate, connect and dance into the night.