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Generaal Vetterstraat 82 1059 BW Amsterdam http://www.tbwa.nl/

Leading Dutch agency and part of the global TBWA\ network. This creative agency has been one of the key players in Dutch advertising for many years, working with brands such as Heineken, Albert Heijn, McDonald's, Aegon and Campina. Boasting 220 clever minds, this agency’s always sizzling with creativity. All disciplines are gathered under one roof, where the work never stops for big brands and brands who want to be(come) big.


6:00 - 11:00 TBWA\ Shapeshifting from advertising to culture

2018’s ADNIGHT at TBWA\ is all about ‘shapeshifting from advertising to culture’. Because if you want to have a place in culture in this changing world, the work will have to change.

Come discover how the Agency of the Year 2017 does that! Professionals from all disciplines will explain how that shift into culture can be achieved. And through speed dates, you can convince us of your shapeshifting abilities. Last but not least, there will of course be plenty of Booze, Balls and Beats.

All night, speed dates, booze, balls & dj’s.
You are welcome to any part of the program.
See ya! Friday October 5th
TBWA\The Disruption Company

7:00 - 7:30 Our competition is everything in culture

Michel Mac Donald (Strategy Director), our competition is everything in culture.

8:00 - 8:30 How mobile changed our culture and advertising for good

Nishant Dogra (Managing Director Mobile Strategy) on how mobile changed our culture and advertising for good

9:00 - 9:30 Shapeshifting from advertising to culture (by Darre van Dijk, CCO)

Darre van Dijk (Chief Creative Officer), Shapeshifting from advertising to culture