

Toan has spent 20 years building award-winning campaigns at the intersection of fans, brands, and sport + entertainment properties.
Now leading the fast-growing, specialist MSQ Sport + Entertainment agency in Amsterdam, which has already delivered break through work for Amazon, Monkey Shoulder, Under Armour, Duracell and more, across football, formula one and music in just 18 months.
Previously a senior leader at M&C Saatchi Sport & Entertainment in London, he co-founded the agency's Amsterdam office, having earlier worked at freud communications and Weber Shandwick. His experience with Heineken, Red Bull, Nike, world class talent, UEFA, IOC and F1, has shaped Toan's philosophy on building break through campaigns that earn a place with fans. He has been a D&AD awards judge, industry mentor, and contributed to multiple industry titles.