Sven Hoogeland

At air up®, he has played a key role in building and scaling creator-led marketing across markets, combining influencer partnerships, social content and brand experiences to create lasting cultural relevance.

Sven is a strong advocate for moving beyond one-off campaigns towards long-term co-creation, giving creators the freedom to build ideas and formats that audiences genuinely want to engage with. His work sits at the intersection of creators, brands and culture, with a constant focus on turning attention into meaningful brand impact.