Peeter Verlegh

He coordinates a part-time programme in marketing, teaches brand management and consumer marketing, and conducts research on branding, advertising, social media, and consumer behaviour.

He has published over 70 academic research articles in this field and is the Editor-in-Chief of the AMA's Journal of Interactive Marketing. When he was younger, Peeter dreamt of being a rockstar or football player. Lacking the talent for either, he opted for academics, but you can still find him frequently at indie and punk concerts, or on the football pitch.