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Odile Kransky-Jans

/ Director Digital Traffic & Media - KPN

Odile Kransky-Jans is Director Digital Traffic & Media at KPN.

She works across paid media, search, social and the rapidly changing world of AI-driven discovery.

She focuses on a simple question: how do brands stay relevant when people no longer move through the funnel, but between platforms, conversations, algorithms and moments of intent?

Talk
Subjects

The new consumer decision journey: Why trust is built in conversation
11:45 - 12:30

The new consumer decision journey: Why trust is built in conversation

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