Jurian van der Hoeven

Jurian studied Arabic in Morocco, curated music across Europe, and spent the past ten years building brands with a long-term view for the likes of Greenpeace, Vattenfall, Triodos Bank and De Baak.

This year, he and his partners made the move to bring Dawn back to independence. It's the kind of bet, he believes, the industry has forgotten how to make. This talk is his argument for why that needs to change.