Jordy Roomeijer

At Validators, he researches what makes commercials truly effective and translates research data into practical insights that creatives can immediately apply. He also regularly delivers guest lectures and webinars on topics such as Marketing Mix Modeling and brand research.

During ADNIGHT, Jordy will take you behind the scenes of the Gouden Loeki research. Scene by scene, he’ll reveal what works, why it works, and the key lessons you can apply to your next creative project.