

Gijs Determeijer is one of five partners at 100% (formerly 100% HALAL), an award-winning, Amsterdam-based production company and photography agency.
Since founding its commercial and photo departments in 2010, he has steered 100% from a Dutch start-up into an international player, developing directors such as Sam de Jong, Mees Peijnenburg, Camille Boumans, Emmanuel Adjei and Folkert Verdoorn to name a few.
He has overseen hundreds of productions for brands including Nike, adidas and Gentle Monster, and was awarded Producer of the Year at the YDA and Grand Prix winner at ADCN with Paul Geusebroek's Patta x FC Barça film.