The Marketeers Breakfast

That’s why we’re continuing our partnership with NIMA Young Professionals, connecting the next generation of marketers with agencies, creatives and the wider advertising industry.

After last year’s Marketing Talks, we’re back with a new format: NIMAmosa’s: The Marketeers Breakfast. Before the rest of ADNIGHT gets going, young marketers sit down for breakfast with a group of CMOs and senior marketing directors. No shiny case presentations, but an open conversation about what the job actually looks like.

Program
What really happens behind a great brief? And what does it take to grow from young marketer to marketing leader?

Over breakfast, two or three CMOs and senior marketing directors join young marketers for an open conversation about the realities of building brands, working with agencies and making your way to the top of the profession. No polished success stories, but honest lessons, difficult choices and the things they might do differently today.

In Behind the Brief, we look at the relationship between brands and agencies from the marketer’s side of the table. How do you choose the right agency, write a brief that actually inspires great work and create internal support for bold creative ideas? And when does a partnership need to change?

In The Road to CMO, the conversation turns personal. The speakers share the choices, detours, mistakes and opportunities that shaped their careers, and discuss what the next generation of marketing leaders will need to succeed.

A candid look behind the campaigns you’ll encounter at ADNIGHT, and at the people making the decisions behind them.

Note that this session is in Dutch and registration is needed to join!