DAY Conference program complete
On Thursday 8 October 2026, Amsterdam’s top creatives will join international marketers, brand leaders and creators from New York, Los Angeles, London, Copenhagen and beyond. To mark its tenth anniversary, ADNIGHT is hosting one of the Netherlands’ largest creative marketing conferences at De Hallen Amsterdam. Five stages will feature a wide-ranging programme of talks, workshops and conversations, with a few small surprises still to be revealed.
Marketers from internationally renowned brands including LEGO, Highsnobiety, YouTube, Liquid Death, Reddit, Heineken, and Meta will share the program with creatives from leading international agencies such as Uncommon Creative Studio, Wieden+Kennedy Amsterdam, 72andSunny, Preacher and LePub. ADNIGHT brings global perspectives together with the ideas and work that make Amsterdam a distinctive creative force. For marketers and brand managers, the programme explores creative craft, the evolving role of brands and cultural relevance.
The renewed power of craft
Every trend sparks a countertrend. As AI brings unprecedented scale and speed, a growing appetite for imperfection, craft and individuality is emerging. Nils Leonard, co-founder of Uncommon Creative Studio, shares his perspective on creativity and independence in a world of AI in “WRONG MAGIC™ - the last helicopter out of Vietnam”. In “I <3 [Human] Slop”, Ramona Todoca, Creative Director at Wieden+Kennedy Amsterdam, explores how human imperfection can produce work that cannot be prompted into existence.
Patricia Varella, Creative Director at Polaroid, explores the value of analogue creativity in “The analog revolution in the Age of AI”. Seth Gaffney, founder of Preacher, demonstrates in “Make Our Way Out” how making tangible things can unlock fresh creative energy and renewed belief in ideas.
Building brands through character and experience
The role of brands is changing too. In “Brand is dead. Long live character.”, Andy Pearson, VP Creative at Liquid Death, challenges conventional brand thinking and shows how Liquid Death puts character at the heart of its approach. Stephania Silveira, Global Creative Director at LEGO, explores what brands can learn from children’s imagination, honesty and high expectations in “Delighting the world’s harshest critics”.
In “The Power of Brand Experience”, Meike Heutink and Fiek Römer of New Era Consultancy show how a brand promise should reach beyond a PowerPoint presentation and come to life in every aspect of a brand. David Vogel and Oygar Erdal of Hypersolid demonstrate how AI can make digital brand experiences more personal.
Authenticity and culture in content
The sheer volume of content raises another question: what still deserves our attention and trust? The programme reflects renewed interest in authentic storytelling, editorial curation and shared cultural experiences. In “A Guide to Editorial Led Advertising”, Munise Can, SVP & General Manager of Highsnobiety Europe, explores how brands can connect editorial instinct with commercial communication and cultural relevance.
In “The Future of Branded Entertainment”, Kika Douglas, Chief Creative Officer at LePub, and Natacha Volpini, Head of Global Media at The HEINEKEN Company, examine what happens when entertainment becomes part of an endless stream of content. Their central question is what happens when entertainment loses its power to connect people, and how brands can help restore it.
Updated event app
The ADNIGHT app has also been revamped for this tenth edition. Once they have purchased a ticket, attendees can browse the full programme and select their favourites to build a personal schedule. New features designed specifically for the day conference also help attendees connect with one another. These include AI-powered matchmaking based on shared interests and a meeting scheduler for arranging coffee at the Kanarie Club, which serves as the Conference Square for networking throughout the day.