WAY IN VERTICAL
WAY IN - Talent Program

Get ready for a groundbreaking start to ADNIGHT 2024, the premier open night celebrating the creative industry! This year’s event will kick off with an exclusive opening program designed for emerging talent. From 15:00 to 17:00, join us for “WAY IN,” a dynamic and invaluable opportunity for young talent to connect, learn, and grow.

WAY IN is a unique segment tailored specifically for students, recent graduates, or emerging talent, eager to make their way into the industry. Here, talent will get the opportunity to engage in one-on-one speed dating sessions with top industry professionals from all labels within WPP. As WPP houses a diverse array of agencies, we cover interests in communication, production, creativity and media.

These rapid-fire, face-to-face interactions will allow talent to showcase their portfolio, discuss their ambitions, and receive personalized feedback and insights from industry professionals.

While the speed dating takes place, attendees can also sit in on curated talks from big names in the industry.

AKQA, will share insight on their project ‘Pink Chip’ for UN Women NL and DEGIRO.
Pink Chip is a collection of indices that tracks the performance of exceptional women-led businesses in markets around the world and won numerous awards, including the prestigious Glass: The Lion for Change. Evan Dunn, Group Creative Director and Hannah Glazebrook, Client Services Director at AKQA will walk you through the projects journey, work and impact.

Additionally, gain invaluable industry wisdom from Marcel Molenaar, Country Manager & Director Marketing Solutions at LinkedIn. Marcel will talk about his career path and will provide strategic insights for career development and networking, making it a must-attend for anyone serious about making impactful connections in the creative field.

PlusPlusOne, JongeHonden and Raw will present themselves as organisations and what they can offer creative talent. To help talent on their way, they will present a ‘most creative route’ and a ‘most inspiring route’, you can take during ADNIGHT.

Full Program:

  • WAY IN Opening
  • Evan Dunn & Hannah Glazebrook (AKQA) - Spotlight on most awarded work 2024 'Pink Chip'
  • Marcel Molenaar (LinkedIn) - Different paths in careers
  • PlusPlusOne - introduction educational program for new talent from underrepresented and disadvantaged groups
  • JongeHonden - organisation connecting fresh ideas from young creatives to big brands and creative agencies
  • Ra*w - organisation offering the ultimate advertising network of and for the future
  • WAY IN routes - offering 2 exciting routes for ADNIGHT

Location: WPP Campus at Amsteldok, Amsteldijk 166
Time: 15:00 to 17:00
Entry is free for all people with an ADNIGHT ticket.


The full ADNIGHT program will start at 17:00!


The route

WAY IN - Talent ProgramAmsteldijk 166