With over 60 participating agencies we can imagine it’s hard to choose where to go. To help you out a bit, here’s a suggested route if you want to get a better idea of agencies located at the Schinkel. In total there are 5 agencies participating that are located in this area, making this a perfect route to start your night and move on to agencies located in a different part of the city.
This route starts in the Schinkel at A Bigger Circle on the Pilotenstraat. Don’t let their theme ‘The floor is cava’ fool you. Although champagne bubbles are their favourite, they want you to look at your own bubble; that harmonious echo chamber where everyone agrees with you. Or the recently exploded crypto bubble! As an innovative social media agency these are all bubbles A Bigger Circle deals with everyday. They will explain how connections and interests shape our bubble and why we should pop it every now and then. Learn why the crypto bubble explosion is a blessing for the future of our internet, with your own NFT as a souvenir.
Next stop is Amsterdam’s Madison Avenue: Generaal Vetterstraat. Starting at TBWA\NEBOKO. A full service agency that call themselves the Disruption Company. They help brands find strategic and creative white space through the power of Disruption. TBWA\NEBOKO develops business-changing, culture-defining and award-winning ideas for brands like Albert Heijn, Unox, McDonald's, adidas, TOTO, and NS. You can leave your bike here, because Steam is within crawling distance. And so is Alfred.
Steam specialises in employer branding and labour market communication and you probably know them from their work for the Ministry of Defence and the Dutch police squad. Pour out your ideas on the latest campaigns for defence, the police, the Dutch tax authority, DJI, UMC Utrecht and many more. After that, have a shot at the bar or in the shooting gallery.
Next is Alfred. Or: the Friends of Alfred Live. Because for this special occasion Alfred turned their office into the largest pub in advertising. A place where you can come to talk about advertising and have a chat with people in the industry. Alfred is an agency ‘for the happy many’ for they believe most advertisers benefit more from an audience of millions than a handful of trendsetters. That’s why they advertise in plain language, so that everyone understands, with entertainment value, and a lot of reach.
Last must-visit on the Schinkel is DEPT®. Step inside their motherboard to take a look Behind The Screens, and explore the blurred borders between the physical and digital. Expect edgy performances and experiences: get your legs warmed up for the algorave - a boogie by the rhythm of live coding. Treat yourself with some magical designs, remix campaign candy and share thoughts with Depsters and their global partners. And many more ways to awaken your senses.
Look into some of the suggested routes or agencies towards the Center. From the Schinkel it’ll take you about fifteen minutes to reach Paradiso.