With over 60 participating agencies we can imagine it’s hard to choose where to go. To help you out a bit, here’s a suggested route if you want to roam through Jordaan in the direction of Paradiso.
Okay, maybe not entirely Jordaan, but a good jump off point is De Speld at Houtmankade 44. De Speld started as a small satirical online magazine and has now grown into the largest online satirical platform with an enormous reach in the Netherlands. In addition to satirical articles, De Speld’s branded content agency, De Speld & Partners, distinguishes itself by offering brands ‘humor with a message’. The gigantic reach of De Speld and a number of other humorous titles is used here for brands that want to communicate their message in a refreshingly funny way. This ADNIGHT is the first time De Speld will open its doors. Hop in and have a glance at the editorial board and the highlights of their content, create your very own Kakhiel, or perhaps get featured in an De Speld article.
Moving on to Jordaan, where you can find NEEW, UNI_VERSE STUDIO, Accenture Song and Natwerk. Boutique agency NEEW is an independent creative agency with business brains. Building brands and boosting businesses through ideas that add value to people’s lives. As the advertising profession is rarely a dull affair – it can in fact be quite hectic, they invite you to stop by for a shot of NEEW energy.
UNI_VERSE STUDIO is just around the block. This hybrid digital creative studio has roots in 3D, animation, post,- and content production, and currently invests a lot of time in open source projects, collaborating, experimenting and exploring new ways of pushing the digital landscape towards new realms. Last year they organized the first edition of RGBXYZ, a digital arts expo and this ADNIGHT you can expect a slimmed down version of it in their own office. Immerse yourself in state of the art installments where a platform is given for groundbreaking contemporary digital art.
Another option is Accenture Song. They love innovation. And are quite good at it. So, they took all the nerds in their office, the weird ones, and the fixers, and one room in their building at the Marnixstraat to come up with their ADNIGHT theme: ADNIGHT 2032. And they don’t just want to entertain themselves by coming up with these future predictions. They also want to encourage you as a brand, as a person or as someone that sneaks our security, to not only think about today or tomorrow, but to think about ten years from now.
Not far from Accenture Song is Natwerk, on the Rozenstraat. Natwerk has set up an exhibition especially for ADNIGHT; NOTWORK. Where you can see all kinds of things that represent the Natwerk DNA. Or perhaps you’d like to join in on their workshop where you’ll be challenged to come up with ideas given two objects, pressure cooker style.
From here, it is only a five minute bike ride to Paradiso where you can join the afterparty starting at 23:00 till late.