Upper Amstel
Route - Amstel

With over 60 participating agencies we can imagine it’s hard to choose where to go. To help you out a bit, here’s a suggested route along the Amstel. This route could be a nice starting point if you want to visit some agencies in the Center as well. Pick your favorite programs and make it your ADNIGHT.

Bring your insatiable curiosity, burning questions and inspiring creativity. Engage with technologies considered sci-fi yesterday. iO - Campus Amsterdam is the place where you should start your ADNIGHT. With strategy, creation & content, marketing and technology, they strengthen brands, improve digital systems and ensure future-proof growth of brands. At iO Campus Amsterdam they’re looking forward to sharing that bright future which NOW is: ’In The Making’! Through AI + human collaborative art installations, tech innovations, beats, Afro-Caribbean fusion food, drinks and topnotch keynote speaker: Anthony Harrison, Senior Director Design Culture at adidas.

WPP the Netherlands is basically a micro version of the ad industry. The campus located on the Amsteldok is designed to bring together its people and agencies, encouraging greater collaboration and giving clients easier access to all of WPP’s talent and expertise. WPP houses over a dozen agencies of which five participate in ADNIGHT.

Design Bridge brings people and brands together through design. This ADNIGHT you can B.Y.O.B (Build Your Own Brand) with them. Teams battle it out and get their hands dirty to design a new-to-world brand in just 30 minutes. It starts with a mystery box brief and ends with a real pitch – with some wild cards along the way. Kantar is WPP’s marketing data and analytics company. Here you can test Human vs. Machine. Get challenged and test your opinion on creatives. Who knows what works best, your human opinion and experience or Kantars AI machine? GroupM opens her doors to outsmart your inner senses and perceptions. In the house where media is king and content is queen, we serve you our brilliant, mad spirits. Join our territory of Madvertising to get in touch with your inner Madness with their program titled MADNIGHT. Ogilvy Social.Lab is hosting The Ogilvy Socialympics. It’s not only part of their agency name, it’s also part of their beliefs: Socialising is key! Socialise with Ogilvy Social.Lab and learn something new, make some friends and have fun. There will be games to join in with and insightful talks to listen to. At Wunderman Thompson you can expect some juice as they invite you to sip their dirty secrets. Discover the speakeasy of “cocktales” as they give you the truth of working at WT neat – not shaken and not stirred. Order shotglass conversations short and not-so sweet, campaigns that didn’t make it into the glass, or maybe shake it up and give your own pitch. 

Flatline Agency was founded almost four years ago by two brothers Robin and Dylan who have grown to a team of 35+ specializing in design, development, web 3 and integrating middleware applications to build multi-market platforms. Meet the Creators, innovators and developers as they’ll be walking around chatting to attendees, giving a real creative and technical insight into what they do. The event will also be live-streamed on their socials for the people that can’t make it.

Get ready for some tunes as ON A DAILY BASIS is hosting Red Night, with ODB Radio Live. As their roots lay in nightlife, ADNIGHT is the perfect place for some networking. Find yourself wandering through their office at the Achtergracht whilst enjoying a cocktail (or two), picking up insights of the benefit of sound when you’re building a brand and close the night off with a live performance of their beloved Nnelg. The night promises to not only entertain with performances or educate about how we build brands, but meet like minded people who love to create and put their talent to work for brands who want to reach new generations.

From here it is only a 10 minute bike ride to Paradiso, or discover some more agencies in the city center!

The route

iO - Campus AmsterdamSpaklerweg 52
WPP Campus AmsterdamAmsteldijk 166
Flatline AgencyGerard Doustraat 246-248
ON A DAILY BASISAchtergracht 15
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