Making the most of ADNIGHT in Amsterdam is part fun, part strategy—there’s so much to explore! If you’re into biking around the city, this route suggestion will help you hit some key agencies, especially clustered at the WPP Campus in Amsteldok, making it easy to cover more ground. Of course, feel free to build your own adventure by adding or swapping agencies, but here's a solid start!
Design Bridge and Partners – Amsteldok (WPP Campus)
Located at the WPP Campus, Design Bridge and Partners are known for their global brand design expertise, helping brands like NASA Artemis, Unilever, and Coca-Cola make a powerful impact. Their combination of brand strategy and design across 17 studios worldwide makes them leaders in shaping iconic brands. Their ADNIGHT program in collaboration with Heineken kicks off with a "clean slate" theme, offering you a Heineken blank at the bar to get those creative juices flowing.
GroupM – Amsteldok (WPP Campus)
Also within the WPP Campus, you will find GroupM. One of the world’s leading media companies. Known for driving powerful results across global media platforms, their expertise in data and technology makes them a force in maximizing ad spending. At ADNIGHT, expect insights on the latest trends in media strategy and innovation.
Kantar – Amsteldok (WPP Campus)
Head to Kantar, the global leader in marketing data and analytics. Kantar's research helps the world’s biggest brands understand how consumers think and act. Their ADNIGHT program focuses on Diversity, Equity & Inclusion—a critical conversation shaping today’s brand strategies.
Ogilvy – Amsteldok (WPP Campus)
Ogilvy is a name synonymous with advertising history. Over 75 years, they've created some of the world’s most iconic campaigns. Their ADNIGHT program, "The Adlympics," adds a competitive and creative twist—get ready for a fun, interactive experience as you challenge yourself in their ad-inspired games.
VML – Amsteldok (WPP Campus)
Still on the WPP Campus, visit VML, known for creating connected brand experiences for clients like Microsoft, Ford, and Coca-Cola. VML’s global presence and creative innovation make them a standout. During ADNIGHT, you’ll get a glimpse into their world of blending brand experience, customer experience, and commerce for maximum impact. And maybe a taste of a Mammoth meatball? Who knows?
After a full-house of Amsteldok fun, hop on your bike and head towards your next stop outside of the WPP Campus. With a nice cycle straight through the pijp to &Mediagroup.
&Mediagroup – Ruysdaelstraat 58-h
&Mediagroup, known for its creative media solutions, takes things to the next level with a focus on optimizing campaigns across digital platforms. Their ADNIGHT program is built around influencer marketing. With their vast expertise in media strategy and efficiency they will leave you with fresh insights.
Last stop for the afterparty is nestled right in the heart of Oud-Zuid, just a short cycle away.
WeFilm Creative Agency – Willemsparkweg 78
Located in Oud-Zuid, WeFilm Creative Agency focuses on making a positive impact through creativity. Specializing in driving positive change through strategy, creation, and production, they’ve worked on meaningful award winning campaigns that resonate beyond the surface. During ADNIGHT, join their program, "A Good Night," to explore how creativity from idea to execution can fuel a better future for brands and society alike.
Afterparty at The Other Side – Houthavens
Finally, cycle over to Houthavens for the ADNIGHT afterparty at The Other Side. After a night packed with creativity, it’s time to wind down, share stories with fellow ADNIGHT explorers, and enjoy a drink as you celebrate the end of an inspiring evening.