Navigating ADNIGHT can be a fun challenge, with so many agencies to visit in one evening. To make the most of it, we've put together a suggested route that will get you around some of the most exciting spots, but feel free to mix and match or add your own stops. Amsterdam is best explored by bike, so saddle up and let’s get going!
G2K - Westerdoksdijk 603a
Locatedon the beautiful Westerdoksdijk, G2K is a brand design agency known for turning organizations into memorable brands. With a focus on strategy, identity, and execution, their work is simple and striking, transforming ideas into real, powerful communication. This year, G2K’s program is called Simple Pleasures, which promises a laid-back yet creative start to your ADNIGHT journey.
For the next stop, hop on your bike and take the ferry at Centraal Station for a quick visit to Noord.
Boomerang & Publicis Groupe - Wilgenweg 12A
These two agencies share a space along the Amstel. Boomerang is celebrated for its ability to create strong brand connections through cultural insight, with clients like Heineken and Samsung. Since joining Publicis Groupe, Boomerang benefits from global capabilities, while Publicis is a communication giant offering integrated solutions across media, data, and technology. Their joint ADNIGHT program, Badnight, embraces the thrill of breaking the rules to fuel innovation.
After taking in all the bad influences at Wilgenweg, jump on your bike to Distelweg to take a direct ferry to Houthavens for the rest of your stops.
ACE - Danzigerkade 15C
ACE is a creative powerhouse located in the Houthavens area. Known for its integrated work with brands like ABN AMRO and Under Armour, ACE is always pushing the envelope. During ADNIGHT, they’ll be transforming their space into Gallery ACE, a vibrant hub of local artistry and creative waves. Expect bold ideas and fresh inspiration—this is the stop to get your creative juices flowing.
You can either take a quick ride or leave your bike here for the next stop.
Dentsu Creative Amsterdam - Moermanskkade 85
Dentsu Creative, nestled along the water on Moermanskkade, is a diverse group of creative minds producing award-winning campaigns for global brands. This year’s ADNIGHT theme is A Nightmare on Moermanskkade. Expect an immersive, spooky experience with a creative twist. Dentsu’s welcoming atmosphere and openness make it a must-visit.
The next stop is just across the street. You will probably hear the music already..
Serviceplan Group - Koivistokade 56
As one of Europe’s largest independent creative agencies, Serviceplan is known for combining creativity with data and media for international clients. Though they haven't revealed their exact ADNIGHT plans, expect something innovative and engaging, rooted in their commitment to bringing ideas to life. Their collaborative approach and international reputation are sure to make this stop memorable.
The last stop is just around the corner! Almost there.
Monks - Danzigerbocht 41C
Monks (previously Media.Monks) also located in the creative hub of Houthavens, blends creativity with technology to reshape how brands communicate with the world. Their ADNIGHT program, Shapeshifters, will be an evening of exploring how brands can shape the present and the future. Expect plenty of creative insights, application of artificial intelligence and inspiring talks.
Now it’s time to head one street further for the afterparty!
The Other Side - Rigakade 10
Cap off your ADNIGHT adventure at The Other Side in Houthavens for the official afterparty. Grab a drink, reflect on all the creativity you’ve experienced, and enjoy a night of music, mingling, and inspiration with fellow creatives.