Routes

Digital Innovation Route

01. Accenture Interactive

Start your night at Accenture Interactive at Marnixstraat 317 to grab your wristbands, have a sneak peak into this experience design agency and find out what the buzz is all about.

02. Official opening

Then quickly to the official opening by ADNIGHT & WeTransfer at Soho House at Spuistraat 210. Between 17:00 and 19:00 we will host drinks and talks about why it is essential to get away from your desk to find inspiration!

03. Ilumy

After the opening Ilumy at Rokin 81-83 is just a stones throw away. This strategic prototyping agency offers innovation as a service. Have a drink and try experiment design. Take part in Role Play experiments, 5-Second-tests and Growth-hack yourself.

04. Code D’azur

Then off to CODE D'AZUR at Oostelijke Handelskade 751. Learn everything about voice and experiment with the applications they have built for KLM. Play around with AR solutions built for ABN AMRO and find out about your digital future.

05. WPP CAmpus

Last agency stop for the night is a big one: no less than 9 of WPP's agencies will present themselves at the WPP Campus at Amsteldijk 166. Visit Wunderman Thompson Commerce for a talk about the future of commerce, join J. Walter Thompson to learn about neuroscience and creativity, or Design Bridge about Future Proofing brands by design.

06. Afterparty

Then straight to the afterparty in partnership with WeTransfer at Paradiso! Doors open at 23:00 and party will go on until the early hours.

Switch Talent Route

01. Kokoro

Start your night at Kokoro at Generaal Vetterstraat 77-E and walk right up to the stall of Switch Talent Program. They will provide you with some essential tips and tricks to make the most of your night. And they can tell you all about their program with the opportunity to work at various agencies to flesh out a great portfolio!

02. TBWA\NEBOKO

From Kokoro it is just a short stroll to TBWA\NEBOKO at Generaal Vetterstraat 82. Here you can get a masterclass from TBWA chairman Jean-Marie Dru and even get your copy of his book signed. Or jump into the TBWA elevator tp pitch your latest ideas to their creatives, designers, strategists and account managers!

03. Postoffice

On your route from Schinkel to the city centre, make sure to make a pitstop at Postoffice at Emmalaan 9. Here you can discover your voice-over talent in 15 minute training sessions led by Bob Stoop & Oren Schrijver. Or join several workshops around visual effects with legends in the industry Boyo Frederix (ex-MPC London) and Fraser Keen (ex-Zoic Vancouver).

04. WeFilm

A couple of blocks down the road you can check out WeFilm at Willemsparkweg 78. Watch well known actors improvise in a theatrical scene, driven by the clues and cues from Wefilm directors or test your own directing skills. And make sure to watch some of the amazing films that WeFilm has produced over the years!

05. VIRTUE

Then straight to the last agency stop for the night: VIRTUE, the creative agency of VICE at Reguliersdwarsstraat 90-92. Find out why they believe that advertising is far from dead – but just starting to look different. Discover their work for brands like Foot Locker, NN Group, ING and Accell Group. Or 'Restore Thy Virtues' and be cleansed by one of their crystal reiki healers, or simply get your aura photograph taken.

06. Afterparty

Then straight to the afterparty in partnership with WeTransfer at Paradiso! Doors open at 23:00 and party will go on until the early hours.

Audio Route

01. STMPD Studios

Start your night great at STMPD recording studios, owned by no one less than Martin Garrix! Get blown away by the latest technology in the field of object based audio and high-definition immersive sound. And dive straight into an interactive session to get an insight in the process of writing and recording a hit for a brand. STMPD will showcase how the Axe X Martin Garrix collaboration was written and recorded.

02. Soundcircus

Jump on your bike and make your way to Soundcircus at Entrepotdok 10. Relax at their 3D lounge with good vibes, delicious food and freshly mixed drinks! Do a voicetest if you have a must hear voice, or join live ASMR sessions with Rob Kloet (NITS) and Sef (Yousef Gnaoui)

03. Epidemic Sound

Then off to Epidemic Sound on Passeerdersgracht 19A. Here you can experiment with them and see how different tracks can bring different emotions to a video. Watch one of our their very own ambassadors create some amazing live art or make an actual music video based on one of their tracks.

04. Amp.Amsterdam

Then make your way to 1Stadhouderskade where, next to Havas Lemz, Havas Media and Kult & Ace you will find Amp.Amsterdam at Stadhouderskade 1 next to Leidseplein. Jump into their sonic showcase, including a 360 VR healing experience, with hypnotic visuals and transcendent sound and a performance by KUENTA.

05. Armada Music

If you still have stamina left, make your way to Armada Music at Pilotenstraat 6-k. Founded by another DJ legend: Armin van Buuren. During the night, Armada will explore the common ground between the music business and the world of advertising through project showcases of sync and brand partnerships. And you can also record your own jingle in the radio studio or dive into the studio to uncover the secrets of music production.

06. Afterparty

But if you've had enough audio sensation, you can also head straight to the afterparty in partnership with WeTransfer at Paradiso! With a proper music program including Abstract, The Flexican, DJ SP, Vic Crezée and Jeff Solo. Doors open at 23:00 and party will go on until the early hours.