We are VIRTUE, the creative agency born from VICE. Since 2006, we’ve used our publishing DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight. We believe in entertaining, not interrupting; contributing, not leaching. Because brands should add value to the world — not distract from it.
Virtue, the agency born from VICE has experienced a transformation - rejecting the old advertising model for their own distinct voice in the industry. Now it's your turn to experience a transformation through Restore Thy Virtues: an evening inspired by the New Age Movement. Be cleansed by one of our crystal reiki healers, or simply get your aura photograph taken. Sit and listen to a transformational talk, or transform a full drink into an empty one at our bar.