Kult & Ace

Stadhouderskade 1 Amsterdam

Kult&Ace is a Marketing PR agency specialized in youth & culture. We help brands and other agencies connect to the Millennials and Gen Z target groups in a relevant way. We have a dream; to create a world where young consumers and brands can help, inspire and enhance each other. By adding value to each other’s worlds and aligning on needs and purposes.

How do we make this happen? By offering our clients valuable insights, using our very own panel of young creatives and frontrunners and constantly analysing trends and hypes all around the globe. Based on our all these insights, we create strategies in connecting with young target groups in an honest and relevant way. Finally, we also execute PR and influencer campaigns, from producing full-blown events to rolling out free publicity campaigns.

We work for the likes of PUMA, Hennessy, Björn Borg, Red Bull, PepsiCo, tech start-ups and young fashion designers, but are also a partner of many advertising agencies. You can find our brand new headquarters at the creative hub ‘1, Stadhouderskade’.

Programme

ADNIGHT Wristband pick up till 22:00 5:00 - 6:00

Make sure to exchange your tickets for wristbands at 1Stadhouderskade to get access to all participating agencies and the official afterparty at Paradiso.

Ace your Gen Z Knowledge 7:00 - 7:30

Can you keep up with the ever-changing consumer? Kult&Ace will take you on a trip through the Gen Z landscape; test your knowledge in our quirky Gen Z Quiz (every hour on the hour) and soak up on young talent at our mini-expo.

Ace your Gen Z Knowledge 8:00 - 8:30

Can you keep up with the ever-changing consumer? Kult&Ace will take you on a trip through the Gen Z landscape; test your knowledge in our quirky Gen Z Quiz (every hour on the hour) and soak up on young talent at our mini-expo.

Ace your Gen Z Knowledge 9:00 - 9:30

Can you keep up with the ever-changing consumer? Kult&Ace will take you on a trip through the Gen Z landscape; test your knowledge in our quirky Gen Z Quiz (every hour on the hour) and soak up on young talent at our mini-expo.

Ace your Gen Z Knowledge 10:00 - 10:30

Can you keep up with the ever-changing consumer? Kult&Ace will take you on a trip through the Gen Z landscape; test your knowledge in our quirky Gen Z Quiz (every hour on the hour) and soak up on young talent at our mini-expo.

Kult&Ace Hiphop and R&B Karaoke 6:00 - 11:00

Hey ya! Ready to get Juicy, Rock your body, do One dance and get an Encore? Prepare yourself for spitting mad bars and losing yourself in furious ad-libs. Even wallflowers will be tempted because we have shots, shots. Shots for the best and worst rappers and singers! We're open all night long!