24 41

J. Walter Thompson Amsterdam

Hirschgebouw Leidseplein 29 1017 PS Amsterdam http://jwt.amsterdam/en/home

Programme

6:00 - 11:00 Up next:

Join us at J. Walter Thompson for an exciting ADNIGHT right in the heart of Amsterdam.

The world of advertising is moving fast, and so is our programme.

UP NEXT: 30 minute sessions on creativity, neuro-science, new careers, branded journalism and much more.

Explore the office, have a drink and a muy delicious taco prepared by our chef Robbie, or make your own digital ad where you can show everyone your best angles in an actual video advertisement, displayed live on Leidseplein. Powered by JCDecaux.


See you at ADNIGHT.

6:30 - 7:00 Branded journalism

Christiaan Ruesink, former editor-in-chief at Voetbal International and Algemeen Dagblad, on the increasing power of branded journalism.

7:15 - 7:45 Life after leaving JWT

Bas Korsten, creative partner at J. Walter Thompson, tells you all about former employees leaving advertising in exchange for a different but successful career path.

8:00 - 8:30 Neuro-science session

Ideas pull the trigger, but data loads the gun. How neuroscientific research and optimization tools can help brands achieve their goals, a session by Alpha One.

8:45 - 9:15 Time Capsule

Let’s discuss the future of our industry in 5 years. Submit your predictions in our exclusive ADNIGHT Time Capsule, which will be closed until ADNIGHT 2023.

9:30 - 10:00 The future of voice

Tim van der Wiel, GoSpooky & Speaky founder and Forbes 30 Under 30, about voice technology and its huge potential in advertising.

10:15 - 11:00 Behind the music

Discover the true art form that lies behind the music of advertising with Amp.Amsterdam, the sonic branding company for brands and agencies.

+

Special guests: music super duo Gerson Main & Freez