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Isobar NL

Moermanskkade 89 1013 BC Amsterdam https://www.isobar.com/nl/home/

Isobar is a full service creative agency that places digital experiences at the center of everything. We service a huge range of clients across every platform and touch point imaginable (and sometimes yet to be imagined.) Whether it’s concepting big ideas and ecosystems for international clients like Philips or AB InBev, or crafting digital first content for KARWEI, Coca-Cola company or Foot Locker – we collide advertising thinking with innovative technology, digital services and storytelling.

Programme

6:00 - 11:00 Brave New World: Utopia vs Dystopia

Tech Utopias and future Dystopias are ever present in our culture. William Gibson famously said, “The future’s here - it’s just not evenly distributed.”

At ADNIGHT @ Isobar, we will be exploring both possibilities of the future. As we know, one person’s Utopia is another person’s Dystopia, and when it comes to cocktails, music and party vibe - we will probably all choose the Dystopian route on the night.

To guide us through both extremes of our imagined future, creators of Dystopian TV shows and Movies will rub shoulders with the tech visionaries who promise to deliver a Utopian future. But in the age of big data, voice activation and fake news - how should brands and we as consumers behave, respond and advertise in this brave new world?

Everyone who visits on ADNIGHT will take part in defining what kind of future we all want to see.

So what’s it going to be Utopia, or Dystopia?

7:00 - 7:15 Talk 1
8:00 - 8:15 Talk 3
7:30 - 7:45 Talk 2
8:30 - 8:45 Talk 4