Hey Honey

Brouwersgracht 278A H 1013 HG Amsterdam https://heyhoney.nl/

Hey Honey brings creative bravery to the Brouwersgracht in four one-hour sessions that showcase what it means to be social-first in this traditional advertising world.

Marketers and advertisers in Amsterdam can gather at our creative studio in the Jordaan for four one hour creative learning sessions, followed by questions and mingling with the canals’ most influential social-first creatives, influencers and creators, our own clients and our team.

All this will be fuelled by Dutch beer, snacks and our own resident DJ - DJ DADDY (Tom Noble-Sabokbar).

Programme

WTF is social creative? 6:00 - 7:00

- Half an hour speaker session hosted by our CEO, Chris Adams.

- Introduction to Hey Honey - a social creative agency and content studio based in Amsterdam.

- Creative leaders in the social-first world discuss what it means to be a social creative not just a creative in this traditional advertising world, why brands need to put social first and some innovations and case studies of the benefits of being social-first.

Meet the Creators, that make brands famous. 7:00 - 8:00

- A panel discussion hosted by Tom Noble-Sabokbar. On the panel we will have creators who will provide marketers and advertisers with the know-how on how to build audiences through creative influencer marketing.

- Other topics will be: how to work with creators, what it takes to be a creator and some funny inside stories about the life of a creator.

How to grow a social following of half a million in 6 months 8:00 - 9:00

- Case study with JBL. How we went from zero - half a mill in 6 months across multiple EU countries.

- Tips and tricks on how to grow a brand social following.

- Why Instagram will remain the best platform to build consumer lifestyle audiences.

- The dos and don’ts, the why’s and the how's and inside knowledge from the brand themselves.

- 2 person panel between Chris Adams and Digital marketing manager at JBL.

How to grow a social following of half a million in 6 months 9:00 - 10:00

- Case study with JBL. How we went from zero - half a mill in 6 months across multiple EU countries.

- Tips and tricks on how to grow a brand social following.

- Why Instagram will remain the best platform to build consumer lifestyle audiences.

- The dos and don’ts, the why’s and the how's and inside knowledge from the brand themselves.

- 2 person panel between Chris Adams and Digital marketing manager at JBL.

How to hit the brand G Spot (G stands for Growth btw) 8:00 - 9:00

- A social-first marketing strategy is imperative to brand growth.

- You can’t have organic growth or organic reach and engagement of a campaign

without epic creativity. It must be the driver for all messaging and positioning.

- Cultural relevance is the key to making an idea work. As a pan-European creative agency we know what works and why in different countries, with different ages, ages and personality types. ​

- Speaker sessions with our head of production, our head of clients services and our CEO.

How to hit the brand G Spot (G stands for Growth btw) 9:00 - 10:00

- A social-first marketing strategy is imperative to brand growth.

- You can’t have organic growth or organic reach and engagement of a campaign

without epic creativity. It must be the driver for all messaging and positioning.

- Cultural relevance is the key to making an idea work. As a pan-European creative agency we know what works and why in different countries, with different ages, ages and personality types. ​

- Speaker sessions with our head of production, our head of clients services and our CEO.

Meet the team and dance to DJ Daddy 10:00 - 10:30