Armada Music

Founded in 2003 by Armin van Buuren, Maykel Piron and David Lewis (AR-MA-DA), Armada Music is the biggest independent dance music label in the world and the six-time winner of the International Dance Music Award (IDMA) for ‘Best Global Label’.

In its quest for global success and longevity in an industry as demanding and fast-changing as the music scene, the Amsterdam-based record label took a front-row seat at the industry’s transition to digital music distribution (and streaming). By venturing outside the box, thinking ahead and securing a broad-spectrum artist roster that includes top names such as Armin van Buuren, Autograf, Kevin Saunderson, Lost Frequencies, Loud Luxury and W&W, the label managed to build out its presence across the globe, even opening offices in New York and London.

Although the core of the business, releasing music is evidently not the only aspect of running a record label today. It’s also about seizing business opportunities, which ranges from entering into inter-brand partnerships to syncing (and creating) music tailored to the entertainment business. And that’s why Armada Music is here at Adnight 2019: to show you how to play it by ear.

Programme

Play it by ear – Syncs & Partnerships by Armada 6:00 - 11:00

There’s so much more to running a top dance music record label than “just” releasing music.

- …find the common ground between the music business and the world of advertising through project showcases of sync and brand partnerships.

- …get to know the Armada team and learn what it takes to build artist careers;

- …record your own jingle in the radio studio;

- …play a club-quivering DJ set of your own in front of a live audience;

- …dive into the studio yourself to uncover the secrets of music production;

- …explore the world of music in advertising and get a tailor-made song;

UNLEASH YOUR INNER MUSIC PRODUCER 6:30 - 7:00

Together with the members of your group, you will dive into the production studio with one of Armada Music’s sound engineers, who will teach you the secrets of music production. Bring out the talented producer in you, learn what separates a good track from a great one and contribute to the making of a custom-made ADNIGHT record.

UNLEASH YOUR INNER MUSIC PRODUCER 7:30 - 8:00

Together with the members of your group, you will dive into the production studio with one of Armada Music’s sound engineers, who will teach you the secrets of music production. Bring out the talented producer in you, learn what separates a good track from a great one and contribute to the making of a custom-made ADNIGHT record.

SYNC: WHERE MUSIC MEETS FILM 8:30 - 9:00

Step into the role of a music supervisor looking for the perfect music for a commercial film. Send in a so-called sync brief prior to this program activity and let the sync team call upon its network of producers, composers and songwriters to get the rights piece of music. Armada Music’s Head Of Publishing will then present the results during ADNIGHT, explain the process and tell you all about the endless possibilities of getting tailor-made and existing music from Armada’s sync team.

UNLEASH YOUR INNER MUSIC PRODUCER 9:30 - 10:00

Together with the members of your group, you will dive into the production studio with one of Armada Music’s sound engineers, who will teach you the secrets of music production. Bring out the talented producer in you, learn what separates a good track from a great one and contribute to the making of a custom-made ADNIGHT record.